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[NOTE: Regarding the monthly publication of Tourism data for the year 2019, the Regional Directorate of Statistics of Madeira (DREM) will keep in broad lines the model followed in the previous year. However, it should be noted that Statistics Portugal (INE) starts from the reference month of January 2019 onwards to disseminate data for an aggregate comprising hotel, rural/lodging tourism and local accommodation with 10 or more beds (in terms of accommodation capacity), thus closely following the model implemented by DREM at the beginning of 2018. In Madeira, DREM also surveys the local accommodation under 10 beds, so in this press release and in the tables published by this Regional Directorate the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same, since the local accommodation under 10 beds is not included in the compilation of these variables.]

In October 2019

Positive contribution of the national market was insufficient to avoid year-on-year drop on the overall overnight stays

Initial estimates of tourism accommodation for October 2019 show a decrease in the number of overnight stays (-4.2%), total revenue (-6.0%) and revenue from accommodation (-5.6%).

Excluding local lodging under 10 beds, the overnight stays declined by 5.9% year-on-year. In the country, on the other hand, overnight stays grew by 2.1%, while total revenue and revenue from accommodation increased by 5.4% and 6.7%, respectively.

In the month of reference, the number of overnight stays in the Autonomous Region of Madeira (considering all local accommodation) stood at 693.4 thousand. Total revenue and revenue from accommodation amounted to 34.0 and 22.2 million euros, respectively.

The overnight stays in hotel establishments dropped by 5.8% year-on-year and were responsible for 82.8% of the total, while the overnight stays in local lodging increased by 5.5% compared to the same month of the previous year and accounted for 15.5% of the total. In turn, rural tourism, which represented 1.8% of the total, registered a 6.0% decrease in overnight stays.

Looking at the data broken down by market, compared to October 2018, the German (-13.4%), British (-8.1%) and French (-7.2%) markets had a negative performance. The Portuguese market grew by 21.7%.

In cumulative terms (January to October), while overnight stays in tourism accommodation fell by 2.6%, total revenue and lodging revenue recorded a more pronounced decrease (-4.7% and -4.2%, respectively).

The bed occupancy rate in the reference month reached 56.6%, dropping by 6.0 percentage points over the same month of the previous year, while the room occupancy rate reached 62.5%.

The average income per room (RevPAR) recorded a year-on-year change rate of -9.0%, decreasing to € 42.00. The average daily rate (ADR) grew by 0.5% in October 2019, to € 67.16.

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