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[NOTE: Regarding the monthly publication of Tourism data for the year 2019, the Regional Directorate of Statistics of Madeira (DREM) will keep in broad lines the model followed in the previous year. However, it should be noted that Statistics Portugal (INE) starts from the reference month of January 2019 onwards to disseminate data for an aggregate comprising hotel, rural/lodging tourism and local accommodation with 10 or more beds (in terms of accommodation capacity), thus closely following the model implemented by DREM at the beginning of 2018. In Madeira, DREM also surveys the local accommodation under 10 beds, so in this press release and in the tables published by this Regional Directorate the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same, since the local accommodation under 10 beds is not included in the compilation of these variables.]

In December 2019

Positive performance of local lodging offset drop of the overnight stays in hotel establishments and rural tourism

Initial estimates for December 2019 show an year-on-year increase in overnight stays (+0.2%) and lodging revenue (+0.1%). Total revenue decreased by 0.5%, compared to December 2018.

In the month of reference, the number of overnight stays in the Autonomous Region of Madeira stood at 499.0 thousand. Total revenue and revenue from accommodation reached 27.3 and 17.5 million euros, respectively.

Three of the four main markets showed an year-on-year increase in the number of overnight stays: Portugal (+21.3%), French (+11,4%) and the UK (+3.5%). The Germany market, on the other hand, had a decrease of 10.6% in the number of bednights.

The overnight stays in hotel establishments dropped by 1.6% year-on-year and were responsible for 80.6% of the total, while the overnight stays in local lodging increased by 12.8% compared to the same month of the previous year and accounted for 18.2% of the total. In turn, rural tourism, which represented 1.2% of the total, registered a 31.7% decline in overnight stays, motivated by a temporary closure of an important establishment due to maintenance works.

The bed occupancy rate in December 2019 reached 41.8% and the room occupancy rate stood at 47,2%.

The monthly average income per room (RevPAR) decreased by 3.0% to € 34.25, while the average daily rate (ADR) rose by 2.3% to 72.59 euros.

In 2019, the main variables of tourism accommodation for the Autonomous Region of Madeira dropped

Taking into consideration the results for the year 2019, the overnight stays decreased by 2.5%, while total and lodging revenue declined by 4.4% and by 4.0% over the previous year. The overnights stood at 8.2 million, while total and lodging revenue reached 407.9 million euros and 268.1 million euros, respectively. The preliminary results show that in 2019, the German market was the most important with 1.9 million overnight stays (-9.1% year-on-year), followed by the British market with 1.8 million bednights (-7.0% y-o-y). The residents in Portugal generated 1.1 overnight stays (+13.5% y-o-y), while the French market accounted for 749 thousand bednights (-5.4% y-o-y).

The annual bed occupancy rate stood at 58.2%, down by 4.3 percentage points from 2018, while the average length of stay increased from 4.94 nights in 2018 to 5.10 nights in 2019.

The annual RevPAR was € 44.32 (-6.6% than in 2018) and the ADR dropped by 0.6% to 68.98 euros.

Fewer rounds played in Madeira’s golf courses in 2019

The data from the Golf Course Survey show that in 2019, the number of rounds played in the three golf courses of the Autonomous Region of Madeira stood at 65,387 (-1.2% compared to 2018). This activity generated 2.5 million euros. 73.1% of those rounds were played by non-members, mainly coming from Nordic countries, Portugal and Germany. 58.1% of the total rounds were sold by hotel establishments and similar, 22.1% by the tour operators and the remaining 19.8% by the golf courses themselves.

Number of transit passengers aboard cruise ships in Madeira’s ports in 2019

According to the data provided by the Port’s authority, 590,766 transit passengers aboard cruise ships were counted in 2019, a 10.0% increase when compared to the same period of the previous year and an all-time record. The number of cruise ships that visited the Autonomous Region of Madeira went up by seven compared to 2018.

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