[NOTE: Regarding the monthly publication of Tourism data for the year 2020, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same, since the local accommodation under 10 beds is not included in the compilation of these variables.]

In December 2020

166.3 thousand overnight stays were reported by tourist accommodation establishments in Madeira, a 66.1% drop compared to the same period in the previous year

The first estimates for December 2020 show that 47.3% of the establishments had a guest flow (58.0% of the total tourist accommodation capacity). Hotel establishments had the highest percentage of establishments which had guests (61.3%), followed by rural tourism with 57.1% and local accommodation establishments with 45.8%.

In the month of reference, the number of overnight stays in the Autonomous Region of Madeira (considering all local accommodation) stood at 166.3 thousand, a 66.1% decline compared to December 2019. Excluding local accommodation under 10 beds, overnight stays decreased by 68.7% year-on-year. Total revenue and revenue from accommodation amounted to 9.2 and 6.0 million euros, dropping by 66.3% and 65.6%, respectively. In the country, overnight stays plunged by 72.4%, total revenue declined by 73.7% and revenue from accommodation by 74.2%.

The overnight stays in hotel establishments dropped by 71.4% year-on-year and concentrated 69.0% of the total, while the overnight stays in local lodging decreased by 45.2% compared to the same month of the previous year and accounted for 27.7% of the total. In turn, rural tourism, registered a year-on-year change rate of -9.4%, representing only 3.3% of overnight stays.

In the main markets, substantial decreases in overnight stays were recorded, although less pronounced than in November. The French market had the sharpest drop, with -76.0% in overnight stays, followed by the British market with -67.2% and the German market with -56.2%. The national market also registered a very significant drop (-43.1%) compared to previous months, although below 50%.

Considering all the year 2020, overnight stays decreased by 66.1% year-on-year, while total revenue and lodging revenue declined by 68.1% and 68.2%, respectively.

The bed occupancy rate in the reference month reached 19.9%, dropping by 21.7 percentage points over the same month of the previous year. In turn, the room occupancy rate reached 23.2%.

In December 2020, the average income per room (RevPAR) continued to be significantly low, recording a year-on-year change rate of -48.3% and decreasing to € 17.66. The average daily rate (ADR) grew by 5.9% to €76.23.

Aloj Turis RAM Dez 2020 EN novo


Number of rounds on golf courses in the Region in 2020 declined by 42.8%

The data from the Golf Course Survey show that the number of rounds played in the three golf courses of the Autonomous Region of Madeira in 2020 stood at 37,427 (-42.8% compared to the corresponding period of 2019). 61.2% of those rounds were played by non-members, mainly coming from Nordic countries, Portugal and United Kingdom. 50.9% of the total rounds were sold by hotel establishments and the similar, 23.3% by tour operators, and the remaining 25.8% by the golf courses themselves.

The consequences of the pandemic were also reflected in this segment - being important to note that between March 17 and April 31 the three golf courses were closed, with the reopening taking place only in May 2020.

Transit passengers in RAM ports in 2020, with a 75.7% drop

The pandemic continues to strongly affect the cruise tourism business, with the ports in the Region not receiving any cruise ships from 12th March until the end of September, nor in December, and the stopover which occurred in November had no passengers. According to data provided by the Port’s authority, in 2020 there was a year-on-year drop of 75.7% in transit passengers, corresponding to 228 fewer calls than in 2019.

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