[NOTE: With regard to the monthly release for the 2026 reference year, DREM maintains the model used in the previous year, publishing an aggregate that comprises hotels, rural tourism accommodation and all local accommodation, regardless of the number of beds. In turn, Statistics Portugal (INE), in its release, excludes local accommodation with fewer than 10 beds, which is why this news release, the In Focus publication and the tables published by DREM show a higher overall total than that of INE with respect to guests and overnight stays. For the variables occupancy rates, rooms and revenues, the values coincide with those of INE, given that their calculation excludes local accommodation with fewer than 10 beds.]
In February 2026
Revenue from tourist accommodation rose 12.7% year-on-year, whilst overnight stays grew 4.8%
In the Autonomous Region of Madeira (ARM), the tourist accommodation recorded, in February 2026, the arrival of 167.1 thousand guests, generating 873.9 thousand overnight stays, reflecting year-on-year changes of +9.7% in guest arrivals and +4.8% in overnight stays. The hotel segment accounted for 67.2% of overnight stays (587.0 thousand), decreasing 0.5% year-on-year. Local accommodation (30.8% of the total) increased by 19.5%, whilst rural tourism accommodation (2.0% of the total) decreased by 4.2%.
For comparability purposes with the data released by Statistics Portugal (INE), local accommodation with fewer than 10 beds must be excluded; under this method of calculation, overnight stays in tourist accommodation recorded a year-on-year increase of 0.3%, in line with the growth trend observed nationally (+1.3%).
In February, the largest increases in overnight stays were recorded in the Alentejo (+4.2%) and the Norte region (+3.4%). In the opposite direction, the Autonomous Region of Azores and the Centro region recorded the sharpest decreases (-3.4% and -1.9%, respectively). Grande Lisboa (28.3%), the Algarve and the Norte region (18.4% for both) concentrated the largest proportion of overnight stays (65.1% in total).
The net bed occupancy rate of tourist accommodation in the Region in the reference month was 61.1%, -1.7 percentage points (pp) compared to the same month of the previous year (62.8%). In turn, the room occupancy rate reached 69.9% (72.8% in February 2025).
In February 2026, the average length of stay across total tourist accommodation stood at 4.70 nights (4.88 in February 2025). The highest values continue to be observed in local accommodation (4.74 nights) and hotels (4.72 nights), followed by rural tourism accommodation, which presents the lowest average length of stay, at 3.64 nights.
In the first two months of 2026, guest arrivals at total tourist accommodation in the Region totalled 303.4 thousand, representing a growth of 6.3% compared to the same period of the previous year. Overnight stays also recorded an increase of 2.2% compared to the same period of 2025, surpassing 1.6 million.
It should be highlighted that the top 10 source markets accounted for 81.3% of total overnight stays recorded in February 2026. The United Kingdom (19.4% of the total; +1.3% compared to February 2025), Germany (19.2%; +3.9%) and Portugal (16.6%; +18.3%) stood out with the highest shares. In fourth position, in terms of relative share of total overnight stays, was the Polish market (8.7%; -11.2%), followed by the Dutch and French markets (both at 4.1% of the total; +23.0% and -10.4%, respectively).
In February 2026, total revenue and revenue from accommodation recorded year-on-year growth of 12.7% and 11.3%, respectively, standing at 55.4 million euros and 39.0 million euros, respectively. Nationally, in the same month, total revenue and revenue from accommodation also recorded year-on-year growth, at +4.3% and +4.0%, respectively. In cumulative terms (January to February 2026), in the Region, total revenue and revenue from accommodation recorded year-on-year changes of +9.5% and +8.5%, respectively, totalling 108.9 million euros and 75.4 million euros.
In February 2026, the average revenue per available room (RevPAR) stood at around 76.65 euros across total tourist accommodation (excluding local accommodation with fewer than 10 beds), +6.3% compared to the same month of the preceding year. In turn, the average daily rate (ADR) in tourist accommodation increased from 99.00 euros in February 2025 to 109.58 euros in February 2026 (a year-on-year change of +10.7%).
From January to February 2026, RevPAR across total tourist accommodation (excluding local accommodation with fewer than 10 beds) stood at 71.18 euros, representing a 5.6% growth compared to the same period of the previous year. In the hotel segment, RevPAR was 77.22 euros, corresponding to an increase of 6.3%. As for ADR, values were higher, standing at 110.10 euros across total tourist accommodation (+10.1% compared to the same period of the previous year) and 114.45 euros in the hotel segment (+11.7%).
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