[Note: Regarding the monthly dissemination of data for the reference year 2024, DREM maintains the model from the previous year, reporting an aggregate that includes hotels, rural tourism, and all local accommodation, regardless of the number of beds. Conversely, Statistics Portugal (INE), in its publication, excludes local accommodation with fewer than 10 beds. Therefore, in this report, in the "Em Foco" publication, and the tables published by DREM, a total number greater than that of the INE is mentioned concerning guests and overnight stays. For the variables occupancy rates, rooms, revenue, and personnel costs, the values are consistent with those of the INE, as the data collection excludes local accommodation with fewer than 10 beds.]
In August 2024
Guests, overnight stays, and revenues in the Region's tourist accommodation reached record highs
In August 2024, the tourist accommodation recorded the arrival of 211.3 thousand guests, in the Autonomous Region of Madeira (ARM), with overnight stays surpassing 1 227.5 thousand, corresponding year-on-year increases of 8.9% and 4.6%, respectively. During this month, the hotel sector accounted for 69.0% of overnight stays (846.9 thousand), showing a year-on-year decrease of 2.0%, while local accommodation (28.7% of the total) and rural tourism (2.3% of the total) increased by 25.1% and 4.6%, respectively.
For comparability with the data published by INE, local accommodation with fewer than 10 beds must be excluded. According to this logic of result calculation, overnight stays in tourist accommodation showed a negative change of -0.3% compared to August 2023, contrary to the national trend, which recorded a 3.8% increase.
The net bed occupancy rate for tourist accommodation in August 2024 was 75.6%, the same figure as in the same month of the previous year. Meanwhile, the room occupancy rate reached 83.8% (85.6% in August 2023).
In August 2024, the average stay in tourist accommodation slightly decreased compared to the same month of the previous year (5.12 nights), settling at 4.94 nights. The highest values continued to be recorded in hotels, with 5.02 nights, followed by local accommodation (4.88 nights) and rural tourism (3.57 nights).
The cumulative values of arrival guests, for the period from January to August 2024 (1,501.4 thousand; +5.7% than in the same period of 2023), also reflect growth, as the overnight stays, which approached 7.9 million (+6.4% than in the same period of 2023).
Considering overnight stays, the top 10 source markets accounted for 85.5% of the total in August 2024. Within this group of countries, Germany stood out, with the largest share and a positive year-on-year change (16.7% of the total; +5.0% compared to August 2023), while Portugal (16.6%) and the United Kingdom (15.9% of the total) recorded drops of 4.9% and 3.2%, respectively, compared to August 2023. In fourth position, considering the share in total overnight stays is the French market (10.1% of the total; +11.9% compared to August 2023), followed by Poland (6.0%; +12.2%) and Spain (5.9%; +5.4%).
Year-to-date (January to August 2024), the two main source markets also showed year-over-year growth in overnight stays, with the German market showing the most significant increase at +4.9%, while the British market grew by 0.6%. However, the market for residents in Portugal (third main market) showed a negative change of 2.3% for the same period.
Total revenue and revenue from accommodation in August 2024 experienced year-over-year increases of 10.1% and 10.4%, respectively, amounting to 84.6 million euros and 62.2 million euros. Nationally, the year-over-year changes were also positive, with total revenue increasing by 7.8% and revenue from accommodation by 7.7%. Cumulatively, the region saw changes of 13.3% and 13.8%, respectively.
In August 2024, the average revenue per available room (RevPAR) in tourist accommodation (excluding local accommodation with fewer than 10 beds) was approximately 111.74 euros, +9.3% higher than the same month in the previous year. The average daily rate (ADR) in tourist accommodation increased from 119.33 euros in August 2023 to 133.37 euros in August 2024 (+11.8% year-over-year).
From January to August 2024, the RevPAR in tourist accommodation (excluding local accommodation with fewer than 10 beds) was 83.34 euros, up 11.0% compared to the same period of the previous year, and 89.70 euros in the hotel sector (+12.1%). In terms of ADR, the values are higher, totalling 108.88 euros in tourist accommodation (+11.6% year-over-year) and 113.02 euros in hotels (+12.3%).
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