In the 3rd quarter of 2021
Commercialisation of “Madeira” Wine increased in volume and in value
According to data provided by the Madeira Wine, Embroidery and Handicraft Institute (IVBAM), P.I., the commercialisation of “Madeira” wine stood at 776 thousand litres in the 3rd quarter of 2021, which resulted in first sale receipts of 5.4 million euros. When compared to the corresponding period of 2020, the volume sold increased by 46.2% and the sales value by 69.9%.
Compared to the same quarter of 2020, exports to the European Union countries rose by 41.0% in volume and by 38.8% in value. Regarding third countries, there were also increases in both volume and value by 47.5% and 88.7%, respectively. Likewise, sales of Madeira wine in Portugal rose both in volume (+69.1%) and value (+97.2%). Sales in the regional market, in turn, grew by 381.4% in volume and by 219.3% in value. Inversely, the national market had a negative performance, with decreases in both volume and value, of 68.5% and 51.4% respectively.
In the first nine months of 2021, the volume and first sales receipts showed positive year-on-year changes of +15.1% and +29.9% respectively. This increase in volume was shared by all markets: the EU market grew by 11.0%, the third countries market by 25.1% and the national market by 8.3%. As for the value of first sales, increases were also registered in all markets: EU (+19.1%), extra-EU (+42.4%) and national market (+23.7%).
In the first nine months of this year, and compared to the same period in 2020, it should be highlighted the growth in sales to the Netherlands (+68.2% in volume and +42.6% in value), Denmark (+62.2% in volume and +66.2% in first sale revenues) and the USA (+54.2% in volume and +77.1% in value). On the other hand, there were reductions in sales to the Chinese (-10.1% in volume and -17.3% in value) and Swedish (-9.4% in volume and -11.7% in value) markets.
Despite the year-to-date (i.e. January to September) growth compared to 2020, the 2021 overall figures are slightly below 2019 regarding volume sold (-4.7%), but above in first sale receipts (+3.3%).
