[NOTE: Regarding the monthly publication of Tourism data for the year 2020, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same, since the local accommodation under 10 beds is not included in the compilation of these variables.]

In January 2020

Tourist accommodation sector in Autonomous Region of Madeira with positive year-on-year indicators

Initial estimates of tourism accommodation for January 2020 show a increase in the number of overnight stays (+2.5%), total revenue (+2.9%) and revenue from accommodation (+1.1%).

It should be noted that excluding local accommodation under 10 beds, overnight stays increase by 1.1% year-on-year. In the country, on the other hand, overnight stays grew by 7.6%, while total revenue and revenue from accommodation increased by 7.2% and 8.5%, respectively.

In the month of reference, the number of overnight stays in the Autonomous Region of Madeira (considering all local accommodation) stood at 539.9 thousand. Total revenue and revenue from accommodation amounted to 25.6 and 16.7 million euros, respectively.

The overnight stays in hotel establishments grew by 2.3% year-on-year and were responsible for 83.4% of the total, while the overnight stays in local lodging increased by 6.5% compared to the same month of the previous year and accounted for 15.7% of the total. In turn, rural tourism, which represented 0.9% of the total, registered a 31.3% decrease in overnight stays.

Looking at the data broken down by market, there was an increase in the British (+10.7%) and French (+3.1%) markets, while the German declined by 10.2% compared to January 2019. The Portuguese market went up by 31.9%.

The bed occupancy rate in the reference month reached 45.4%, dropping by 1.6 percentage points over the same month of the previous year, but remained as the highest among Portuguese NUTS II regions. In turn, the room occupancy rate reached 50.3%.

The average income per room (RevPAR) recorded a year-on-year change rate of -3.7%, decreasing to € 32.34. The average daily rated (ADR) increased by 3.0% in January 2020 to € 64.36.

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