[NOTE: Regarding the monthly publication of Tourism data for the year 2022, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism, and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same since the local accommodation under 10 beds is not included in the compilation of these variables.]

In April 2022

Performance of the British and Portuguese markets allowed an all-time high for this month of the year

The first estimates for April 2022 show that 86.2% of the establishments had a guest flow (98.6% of the total tourist accommodation capacity). Hotel establishments had the highest percentage of establishments which had guests (91.7%), followed by local accommodation with 85.8% and rural tourism establishments with 83.9%.

In the month of reference, there was an estimated total of 830.7 thousand overnight stays in tourist accommodation in the Autonomous Region of Madeira, representing a very sharp increase of 574.2% compared to the same month of the previous year (123.2 thousand overnight stays in 2021).

It should be noted that, excluding local accommodation under 10 beds, overnight stays from tourist accommodation increased by 663.1% compared to April 2021, a higher change than that recorded in the country, which was 548.4%. Total income and income from accommodation increased at a higher proportion than overnight stays (730.4% and 804.2%, respectively), standing at 43.9 and 30.7 million euros. In the country, total income and income from accommodation registered, in the same order, positive changes of 726.2% and 728.5%.

Hotel establishments concentrated 77.9% of overnight stays, growing by 747.5% year-on-year. In turn, local lodging recorded an increase of 305.6%, comprising 19.8% of total overnight stays, while rural tourism only registered 2.3% of overnight stays, corresponding to an increase of 202.9%.

In the main markets, in April 2022, there were quite sharp increases when compared to the same period of the previous year. The British market stood out, registering the highest growth of 3 402.7%, followed by the French and German markets with year-on-yar changes of 1 056.9%. and 1 037.7%, respectively. The overnight stays generated by the Portuguese market also increased compared to April 2021 (+241.3%).

Comparing the reference period with April 2019 (pre-pandemic period), the activity in tourist accommodation showed a growth of 24.6% in overnight stays, with the market of residents abroad registering an increase of 13.7%. Considering the main markets of this segment, there were positive changes in the British (+37.2%) and German (+9.8%) markets, contrary to the French market, which showed a decrease of 12.7%. The domestic market maintained the growth trend, which has been observed in recent months (+110.3% compared to April 2019).

The average stay in tourism accommodation, in April 2022, recorded an increase compared to the same month of the previous year (4.09 nights), standing at 4.43 nights.

The bed occupancy rate in the reference month reached 66.3%, growing by 48.0 percentage points over the same month of the previous year. In turn, the room occupancy rate reached 75.0%.

In April 2022, the average income per room (RevPAR) was 61.92 euros in tourist accommodation (excluding local accommodation below 10 beds), +349.8% compared to the same month of the previous year. Comparing with the values ​​of April 2019, RevPAR grew by 35.1% (45.84 euros in April 2019).

A final note, to remember that, as already mentioned in the flash estimate, in terms of overnight stays, revenue, RevPAR and ADR, this was the best April ever.

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