[NOTE: Regarding the monthly publication of Tourism data for the year 2022, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism, and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same since the local accommodation under 10 beds is not included in the compilation of these variables.]

In January 2022

Tourist activity in the Region recorded a sharp year-on-year growth

The first estimates for January 2022 show that 74.2% of the establishments had a guest flow (86.5% of the total tourism accommodation capacity). Hotel establishments had the highest percentage of establishments which had guests (84.9%), followed by rural tourism establishments with 73.5% and local accommodation with 70.5%.

In the month of reference, there was an estimated total of 391.9 thousand overnight stays in tourism accommodation in the Autonomous Region of Madeira, representing a very sharp increase of 227.7% compared to the same month of the previous year (119.6 thousand overnight stays in January 2021). It is important to highlight that the number of overnight stays in January 2022 stood 25.6% below the value recorded in the same month of 2019 (526.7 thousand overnight stays).

Excluding local accommodation under 10 beds, the overnight stays from tourism accommodation increased by 261.4% compared to January 2021, higher than that recorded in the country, which was 185.9%. Total income and income from accommodation increased at a higher proportion than overnight stays, in January 2022, of 253.9% and 265.4%, respectively. In the country, total income and income from accommodation registered, in the same order, positive year-on-year changes of 225.7% and 221.6%.

Hotel establishments concentrated 76.3% of overnight stays in January 2022, growing by 299.4% year-on-year. In turn, local lodging recorded an increase of 105.8%, comprising 21.4% of total overnight stays, while rural tourism only registered 2.3% of overnight stays, corresponding to an increase of 127.6%.

In the main markets, in January 2022, there were pronounced positive changes when compared to the same period of the previous year. The British market stood out, registering the highest growth (+658.4%), followed by the French market (+105.4%) and the German market, with an increase of 67.8%. In the domestic market overnight stays also increased compared to January 2021 (+133.6%).

Comparing the reference period with January 2019 (pre-pandemic period), as mentioned above, the activity in tourism accommodation showed a drop of 25.6% in overnight stays, in January 2022, with the market for residents abroad recording a decrease of 30.1%. Considering the main markets of this segment, there were negative changes in the French (-47.6%), German (-37.9%) and British (-35.1%) markets. The domestic market maintained the growth trend, which has been recorded in recent months (+22.5% compared to January 2019).

The average stay in tourism accommodation, in January 2022, registered an increase compared to the same month of the previous year (4.66 nights), standing at 5.00 nights.

The bed occupancy rate in the reference month reached 33.4%, growing by 19.4 percentage points higher than in the same month of the previous year. In turn, the room occupancy rate reached 37.9% (16.4% in January 2021).

In January 2022, the average income per room (RevPAR) was 26.73 euros in all tourism accommodation (excluding local accommodation under 10 beds), +144.8% compared to the same month of the previous year. Compared to the figures ​​of January 2019, the RevPAR decreased by 20.5% (33.61 euros in January 2019).

As for the revenue per room used (ADR) in tourism accommodation, it increased from 66.59 euros in January 2021 to 70.50 euros in January 2022, representing a year-on-year change of +5.9%.

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