[NOTE: Regarding the monthly publication of Tourism data for the year 2023, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism, and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same since the local accommodation under 10 beds is not included in the compilation of these variables.]

In January 2023

Main tourism accommodation indicators growth momentum remained strong

The first estimates for January 2023 show that 88.1% of the establishments had a guest flow. Hotel establishments had the highest percentage of establishments with guests (91.8%), followed by local accommodation with 88.1% and rural tourism establishments with 79.4%.

In the month of reference, there was an estimated total of 691.1 thousand overnight stays in tourist accommodation in the Autonomous Region of Madeira, representing an increase of 75.1% compared to the same month of the previous year (394.8 thousand overnight stays in January 2022).

It should be noted that, excluding local accommodation under 10 beds, the overnight stays from tourist accommodation increased by 72.8% compared to January 2022, a lower change than that recorded in the country, which was 74.5%. The total revenue and revenue from accommodation increased year-on-year by 83.4% and 91.7%, respectively reaching, by the same order, 36.1 and 25.0 million euros. In the country, total revenue and revenue from accommodation registered, positive year-on-year changes of 99.0% and 102.3%, by the same order.

Hotel establishments concentrated 75.5% (521.9 thousand) of the total overnight stays in January 2023, growing by 71.8% year-on-year, while local accommodation (22.3% of the total) rose by 88.8% and rural tourism (2.1% of the total) by 60.0%.

In the main markets, in January 2023, there was an increase when compared to the same period of the previous year. In the foreign markets, the French market stood out, registering the highest growth (+113.8%), followed by the German (+72.5%) and British markets (+67.8%). In the Portuguese market, overnight stays registered a sharp increase compared to January 2022 (+110.3%).

Comparing the reference month with January 2019 (pre-pandemic period), the activity in the tourist accommodation sector showed a growth of 31.2% in overnight stays, with the market of residents abroad registering an increase of 21.4%. Considering the main markets of this segment, there were positive changes in the French (+10.4%), British (+10.2%) and German markets (8.5%). The Portuguese market maintained the growth trend, which has been recorded in recent months (+137.4% compared to January 2019).

The average stay in tourism accommodation, in the month of January 2023, recorded a decrease compared to the same month of the previous year (4.99 nights), standing at 4.73 nights.

The bed occupancy rate in the reference month reached 51.6%, growing by 17.7 percentage points over the same month of the previous year (34.0%). In turn, the room occupancy rate reached 60.0% (38.7% in January 2022).

In January 2023, the revenue per available room (RevPAR) was 47.79 euros (excluding local accommodation under 10 beds), +75.6% compared to the same month of the previous year. Vis-à-vis January 2019 (33.61 euros), the value of RevPAR grew by 42.2%. In the hotel sector, that indicator showed a year-on-year increase of 78.9%, with its value standing at 51.16 euros (+41.7% than in January 2019).

ADR (average daily rate) was 79.70 euros in January 2023 (70.30 euros in January 2022), which represents a year-on-year increase of 13.4%.

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