[Note: Regarding the monthly dissemination of data for the reference year 2024, DREM maintains the model from the previous year, reporting an aggregate that includes hotels, rural tourism, and all local accommodation, regardless of the number of beds. Conversely, Statistics Portugal (INE), in its publication, excludes local accommodation with fewer than 10 beds. Therefore, in this report, in the "Em Foco" publication, and the tables published by DREM, a total number greater than that of the INE is mentioned concerning guests and overnight stays. For the variables occupancy rates, rooms, revenue, and personnel costs, the values are consistent with those of the INE, as the data collection excludes local accommodation with fewer than 10 beds.] 

In October 2024

Portuguese market grew by 18.1% in terms of overnight stays, approaching the market share of the United Kingdom

In the Autonomous Region of Madeira (ARM), tourist accommodation recorded the arrival of 204.0 thousand guests, in October 2024, with overnight stays surpassing 1 054.1 thousand, reflecting year-on-year increases of 5.3% and 7.2%, respectively. During this month, the hotel sector accounted for 70.1% of overnight stays (738.7 thousand), noting a year-on-year increase of 1.2%, while local accommodation (27.6% of the total) and rural tourism (2.3% of the total) saw increases of 25.6% and 9.8%, respectively.

For comparability with the data published by INE, local accommodation with fewer than 10 beds must be excluded. Following this calculation methodology, overnight stays in tourist accommodation recorded a slight year-on-year increase of 2.8%, greater than the national increase of 2.5%.

The net bed occupancy rate for tourist accommodation in October 2024 was 69.6%, marginally greater (+2.1 pp) than in the same month of the previous year. Meanwhile, the room occupancy rate reached 79.5%, down from 78.3% in October 2023.

In October 2024, the average stay in tourist accommodation increased compared to the same month last year (4.53 nights), rising to 4.63 nights. The highest figures continue to be seen in hotels and local accommodation, with an average of 4.67 nights, followed by rural tourism (3.52 nights).

From January to October 2024, the total number of guests reached 1.912,8 million, up by 5.7% from the same period in 2023, while overnight stays neared 10.1 million, an increase of 6.3% over the same period in 2023.

Considering overnight stays, the top 10 source markets accounted for 80.8% of the total in October 2024. Germany, the largest contributor, represented 22.1% of overnight stays, with a positive year-on-year change of 9.0%, while the United Kingdom (17.9%) saw a decline of 7.6% compared to October 2023. The Portuguese market ranked third, comprising 16.5% of total overnight stays and growing 18.1% year-on-year. The French market followed in fourth place, accounting for 7.3% of overnight stays and registering a substantial increase of 17.1%, while Poland (5.6%; +25.0%) and the Netherlands (3.4%; +22.5%) also showed significant growth.

Year-to-date (January to October 2024), the top two source markets displayed divergent trends, with Germany showing a pronounced increase of 5.4% in overnight stays, while the United Kingdom experienced a slight decline of 0.6%. The Portuguese resident market, the third largest, recorded a decrease of 0.8% in the same period.

Total revenue and revenue from accommodation in October 2024 experienced year-over-year increases of 16.0% and 17.7%, respectively, amounting to 70.2 million euros and 48.8 million euros. Nationally, the year-over-year changes were also positive, with total revenue increasing by 9.9% and revenue from accommodation by 10.7%. Cumulatively, the region saw changes of +14.0% in total revenue and +14.7% in revenue from accommodation.

In October 2024, the average revenue per available room (RevPAR) in tourist accommodation (excluding local accommodation with fewer than 10 beds) was approximately 87.23 euros, +15.6% higher than the same month in the previous year. Meanwhile, the average daily rate (ADR) in tourist accommodation rose from 96.33 euros in October 2023 to 109.70 euros in October 2024 (+13.9% year-over-year).

From January to October 2024, the RevPAR in tourist accommodation (excluding local accommodation with fewer than 10 beds) was 85.60 euros, up by 12.0% compared to the same period of the previous year, and 92.21 euros in the hotel sector (+13.4%). In terms of ADR, the values were higher, at 110.14 euros for tourist accommodation (+12.5% year-over-year) and 114.27 euros for hotels (+13.4%). 

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