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[NOTE: Regarding the monthly publication of Tourism data for the year 2021, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate that includes the hotel sector, rural tourism and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by the Regional Directorate of Statistics of Madeira (DREM) the overall total for guests and overnight stays is higher when compared to Statistics Portugal (INE). For bed and room occupancy rates and for revenue and personnel costs, the figures of the Regional Directorate of Statistics of Madeira (DREM) and Statistics Portugal (INE) are the same, since the local accommodation under 10 beds is not included in the compilation of these variables.]

In July 2021

Number of overnight stays in the national market hit a record high for that month 

The first estimates for July 2021 show that 67.0% of the tourist accommodation establishments had a guest flow (80.8% of the total tourist accommodation capacity) in that month. Analysing by segment, rural tourism had the highest percentage of establishments with movement of guests (81.3%), followed by hotel establishments with 79.1% and local accommodation establishments with 65.6%.

In the month of reference, there was an estimated total of 606.2 thousand overnight stays in tourist accommodation in the Autonomous Region of Madeira, representing a pronounced increase of 419.3% compared to the same month of the previous year (month in which the movement of guests was very small, due to restrictive measures implemented under the COVID-19 pandemic). Despite this increase, the number of overnight stays in July 2021 is still below the figures recorded in July 2019 (829.1 thousand overnight stays). It should be noted that excluding local accommodation under 10 beds, the overnight stays of tourist accommodation showed an increase of 470.5% compared to July 2020, higher than that recorded in the country, which was 71.9%. The total income and income from accommodation increased at a higher rate than overnight stays (579.0% and 597.1%, respectively). In Portugal, total income and income from accommodation registered, in the same order, positive changes of 87.0% and 81.0%.

The hotel industry accounted for 80.3% of overnight stays, with a year-on-year growth of 524.0%. It is noteworthy the fact that in July last year, this segment kept 37.1% of the establishments open, leading to 78.0 thousand overnight stays. In turn, local accommodation registered an increase of 220.9%, generating 17.4% of the total overnight stays, while tourism in rural and residential areas, concentrated only 2.3% of overnight stays, corresponding to an increase of 137.0%. 

From January to July 2021, overnight stays in total tourism accommodation in the Region registered a decrease of 1.1% compared to the same period of the previous year, reaching around 1.6 million, while total income and accommodation showed increases of 9.7% and 11.4%, respectively.

In the main markets, there were quite significant increases when compared to the same period of the previous year. The British market grew by 3,631.3%, followed by the French market (+710.1%), while the German market countered this trend, with a drop of 16.0%. Compared to July 2020, the Portuguese market registered +225.7% of overnight stays in 2021. Year to date (from January to July 2021), the German market recorded the biggest drop, with -55.9% of overnight stays, followed by the British market with a decrease of 42.4%. The Portuguese and the French markets showed, unlike the other markets and for the same period, a growth of 134.3% and 31.0% compared to the same period of the previous year, respectively.

The bed occupancy rate in the reference month reached 56.6%, growing by 42.7 percentage points over the same month of the previous year. In turn, the room occupancy rate stood at 60.5%.

Comparing the reference period with July 2019, the activity in tourist accommodation shows a 26.9% decrease in the number of overnight stays, with the German market registering the sharpest drop, of -85.3%, followed by the French with -46.5% and the British with -26.1%. The national market maintained the positive change that took place in June, also surpassing the values of July 2019 (+58.9%). In fact, the number of overnight stays of the Portuguese market in July 2021 was a historical maximum for this particular month. 

The value of the average stay in July 2021 had an increase compared to the same month of the previous year (3.98 nights), settling at 4.74 nights. 

In July 2021, the average income per room (RevPAR) was EUR 54.67 in all tourist accommodation (excluding local accommodation under 10 beds), +411.0% compared to the same month of the previous year and +74.8% compared to in the previous month. If compared with the figures ​​of July 2019, the value of RevPar grew by 4.4% (EUR 52.35 in July 2019), reversing the negative trend of previous months.

In turn, the revenue per room used (ADR) increased from EUR 71.19 in July 2020 to EUR 90.40 in July 2021 (+27.0%).

Alojamento Turistico Julho EN 

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