[NOTE: Regarding the monthly publication of Tourism data for the year 2021, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism, and local accommodation, regardless of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same since the local accommodation under 10 beds is not included in the compilation of these variables.]

In September 2021

Revenue from accommodation in the Autonomous Region of Madeira reached an all-time high of the month of September, despite the overnight stays standing still below the value of 2019

The first estimates for September 2021 show that 79.8% of the establishments in the Autonomous Region of Madeira, had a guest flow (90.6% of the total tourist accommodation capacity), for the month of reference. Analysing by segment, it was the hotel establishments that had the highest percentage of establishments which guest movement (86.6%), followed by rural tourism with 81.3% and local accommodation with 79.2%.

In the month of reference, there was an estimated total of 765.7 thousand overnight stays in tourist accommodation in the Autonomous Region of Madeira, representing a very significant increase of 171.6% compared to the same month of the previous year (281.9 thousand overnight stays in September of 2020). Despite this increase, the number of overnight stays is still below the values recorded in September 2019 (777.8 thousand overnight stays).

It should be noted that, excluding local accommodation under 10 beds, overnight stays from tourist accommodation increased by 175.4% compared to September of 2020, higher than that observed in the country, which was 58.4%.

The total revenue and revenue from accommodation showed very significant increases, in September 2021, of 208.7% and 223.2%, respectively, standing at 42.1 and 28.3 million euros, in the same order. In the country, the total income and income from accommodation registered, in the same order, positive changes of 74.6% and 74.9%, respectively.

Hotel establishments concentrated 81.2% of overnight stays, growing by 178.4% year-on-year. In turn, local lodging recorded an increase of 148.6%, comprising 16.5% of total overnight stays, while rural and residential tourism only registered 2.3% of overnight stays, corresponding to an increase of 127.8%.

From January to September 2021, overnight stays in total tourist accommodation in the Region registered an increase of 49.9% compared to the same period of the previous year, reaching around 3.2 million euros, while total and accommodation income showed increases of 71.7% and 77.5%, respectively.

In the main markets, in September 2021, there were quite significant increases when compared to the same period of the previous year. The French market grew by 317.6%, followed by the British market (+189.8%) and the German market (+148.2%). The Portuguese market followed the same trend, recording +89.4% of overnight stays. In cumulative terms (from January to September 2021), except for the German market, which registered a drop of -20.0% in overnight stays, the main inbound markets showed year-on-year growth in this variable. The Portuguese market showed the most significant increase, +109.4%, followed by the French and British market, with increases of 98.4% and 22.6%, respectively.

Comparing the reference period with September 2019, the activity in tourist accommodation still shows a decrease of 1.6% in overnight stays, with the French market recording the biggest fall, of -36.1%, followed by the German and British markets with - 29.4% and -1.4%, respectively. The Portuguese market maintained the positive change that has been seen in recent months, also surpassing the values of September of previous years (+66.3% compared to September 2019).

The average stay in tourism accommodation, in September, registered an increase compared to the same month of the previous year (4.61 nights), standing at 5.10 nights.

The bed occupancy rate in the reference month reached 66.7%, growing by 35.9 percentage points over the same month of the previous year (30.8%). In turn, the room occupancy rate reached only 74.9% (34.7% in September 2020).

In September 2021, the average income per room (RevPAR) was €58.86 in all tourist accommodation (excluding local accommodation under 10 beds), +159.5% compared to the same month of the previous year. If compared to the figures of September 2019, the value of RevPAR grew by 13.4% (€51.88 in September 2019). In turn, the average daily rate (ADR) in tourist accommodation increased from €65.32 in September 2020 to €78.56 in September 2021 (+20.3%).

Number of rounds on golf courses in the Region in the first nine months of 2021 declined by 19.9%

The data from the Golf Course Survey show that the number of rounds played in the three golf courses of the Autonomous Region of Madeira in the first nine months of 2021 stood at 23,210 (-19.9% compared to the corresponding period of 2020), having this activity generated a revenue of about 1.0 million euros, +4.9% than in the first nine months of 2020. 50.2% of those rounds were played by non-members, mainly coming from Portugal, United Kingdom, Nordic countries, and Germany. The golf courses themselves sold 49.4% of the total rounds, 26.3% were sold by tour operators, and the remaining 24.3% by hotel establishments and the similar.

Ports of the Autonomous Region of Madeira with only 4 cruise ships until September 2021

The pandemic continues to strongly affect the cruise tourism business, and according to data provided by the Ports Administration, only 4 cruise ships docked in the Region until the end of September 2021, with the number of transit passengers standing at only 86.

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