[NOTE: Regarding the monthly publication of Tourism data for the year 2022, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism, and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same since the local accommodation under 10 beds is not included in the compilation of these variables.]

In August 2022

Bed occupancy rate in tourism accommodation establishments in the Autonomous Region of Madeira was around 85%

The first estimates for August 2022 show that 92.0% of the establishments had a guest flow. Hotel establishments had the highest percentage of establishments with guests (93.8%), followed by local accommodation and Rural tourism establishments, both with 91.9%.

In the month of reference, there was an estimated total of 1.1 million overnight stays in tourist accommodation in the Autonomous Region of Madeira, representing an increase of 28.5% compared to the same month of the previous year (868.8 thousand overnight stays in August 2021). As mentioned by DREM in the first release for the month of reference, the overnight stays exceeded by 67 thousand the value of the previous month, thus becoming the highest monthly record ever observed in tourist accommodation in the Region.

It should be noted that excluding local accommodation under 10 beds, overnight stays from tourist accommodation increased by 24.2% compared to August 2021, a lower change than that recorded in the country, which was 31.9%. Total income and income from accommodation increased year-on-year by 32.1% and 36.4%, respectively, reaching, by the same order, 65.9 and 47.7 million euros. In the country, total income and income from accommodation registered positive changes of 53.6% and 54.9%, respectively. Similarly to overnight stays, August 2022 was also a record month for income.

Hotel establishments concentrated 77.6% of overnight stays, growing by 23.7% year-on-year. In turn, local lodging recorded an increase of 52.5%, comprising 20.3% of total overnight stays, while rural tourism only registered 2.1% of overnight stays, corresponding to an increase of 18.8%.

In the main markets, in August 2022, there were quite significant increases when compared to the same period of the previous year. The German market stood out, registering the highest growth of 93.3%, followed by the French (+and the British markets, with an increase of 36.1% and 13.2%, respectively. In the Portuguese market overnight stays also increased compared to August 2021 (+5.1%).

Comparing the reference period with August 2019 (pre-pandemic period), the activity in tourist accommodation showed a growth of 21.8% in overnight stays, with the foreign market registering an increase of 12.2%. Considering the main markets, of this segment, there were positive changes in the British (+12.4%) and German (+12.1%) markets, contrary to the French market, which showed a decrease of 16.3%. The Portuguese market maintained the growth trend, which has been observed in recent months (+68.0% compared to August 2019).

The average stay in tourism accommodation, in August 2022, registered an increase compared to the same month of the previous year (5.12 nights), standing at 5.21 nights.

The bed occupancy rate in the reference month reached 74.8%, growing by 2.0 percentage points over the same month of the previous year (72.8%). In turn, the room occupancy rate reached 84.8% (78.7% in August 2021), a record since the month that this variable is available (January 2013).

In August 2022, the average income per room (RevPAR) was 88.24 euros in tourist accommodation (excluding local accommodation under 10 beds), +21.2% compared to the same month of the previous year. When compared to the values ​​of August 2019 (59.09 euros), the value of RevPAR grew by 49.3%.

In turn, the revenue per room used (ADR) in tourist accommodation rose from 92.47 euros, in August 2021, to 104.05 euros in August 2022 (+12.5% year-on-year).

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