[NOTE: In the monthly release for the reference year of 2023, DREM (Regional Directorate of Statistics of Madeira) maintains the same reporting model as the previous year, which includes hotels, rural tourism, and all types of local accommodation, regardless of the number of beds. However, Statistics Portugal (INE) excludes local accommodation with less than 10 beds in its release. Therefore, in this press release, the "In Focus" and the tables published by DREM show higher total figures for guests and overnight stays compared to those reported by INE. However, variables such as occupancy rates, number of rooms, revenue, and personnel costs align with INE's data, as these calculations exclude local accommodation establishments with fewer than 10 beds.]

In April 2023

Average daily rate in the tourist accommodation sector of the Region experienced a year-on-year increase of 21.3%, surpassing 98 euros

In April 2023, 91.4% of tourist accommodation establishments in the region had guest activity, with local accommodation having the highest percentage (91.4%), followed by hotels (91.2%) and rural tourism (90.9%).

In the month of reference, the number of overnight stays in tourist accommodation approached 923.4 thousand, a 10.9% increase compared to the same month last year (832.8 thousand).

Excluding local accommodation with less than 10 beds, overnight stays in tourist accommodation increased by 6.3% compared to April 2022, lower than the national level (+13.8%). Total revenue and revenue from accommodation in April 2023 showed year-on-year growth of 28.4% and 27.4%, respectively, reaching 56.1 million euros and 38.7 million euros. In the country, in the same reference month, total revenue and revenue from accommodation had positive year-on-year changes of 28.6% and 29.4%, in the same order.

In the first four months of 2023, overnight stays in the total tourist accommodation in the Region recorded an increase of 37.9% compared to the same period last year, surpassing 3.2 million for the first time in the 1^st quadrimester of the year. Total revenue and revenue from accommodation increased by 51.1% and 56.2%, respectively.

Hotels accounted for 73.1% of overnight stays (675.3 thousand) in April 2023, growing by 4.6% year-on-year, while local accommodation (24.4% of the total) increased by 34.3%, and rural tourism (2.4% of the total) went up by 17.1%. From January to April 2023, hotels also saw an increase in overnight stays (+32.0%), reaching 2.4 million.

Positive year-on-year changes were observed in the main source markets in April 2023, except for the British market, which experienced a decline of 5.4%. The French market showed the highest growth rate of 19.2%, followed by the German market with an increase of 1.9%. In the Portuguese market, overnight stays also rose compared to April 2022 (+14.3%).

Comparing the reference period with April 2019 (pre-pandemic period), activity in tourist accommodation showed a growth of 38.5% in overnight stays, with the foreign resident market registering an increase of 25.5%. Positive changes were observed in the British market (+28.5%), followed by the German and French markets, with growth rates of +11.6% and +5.8%, respectively. The Portuguese market maintained the growth trend observed in recent months (+141.4%).

Year to date (from January to April 2023), the main source markets also showed growth in this variable, with the French market showed the most significant increase in overnight stays with 43.7%, followed by the resident market in Portugal, Germany, and the United Kingdom, with year-on-year increases of 43.2%, 35.1%, and 24.4%, respectively.

The average length of stay in tourist accommodation slightly decreased in April 2023 compared to the same month of the previous year (4.45 nights), reaching 4.44 nights.

The bed occupancy rate in tourist accommodation in the reference month was 67.5%, 1.0 percentage point higher than the same month last year (66.5%). The room occupancy rate reached 76.4% (75.7% in April 2022).

In April 2023, the revenue from accommodation per available room (RevPAR) in the total tourist accommodation (excluding local accommodation under 10 beds) reached around 75.08 euros, a 22.5% increase compared to the same month of the previous year. Compared to April 2019 (45.84 euros), there was also a growth of 63.8%.

For hotels specifically, this indicator showed a year-on-year increase of 23.5%, reaching 80.66 euros (+64.2% compared to April 2019). From January to April 2023, the RevPAR in the total tourist accommodation was 61.26 euros (+45.5% compared to the same period last year), and in the hotel sector, it was 65.43 euros (+46.1%).

On the other hand, the average daily rate (ADR) in tourist accommodation increased from 81.00 euros in April 2022 to 98.29 euros in April 2023 (+21.3% year-on-year change). In the first four months of 2023, the ADR increased by 17.9%, reaching 87.00 euros.

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