[NOTE: With regard to the monthly release for the 2026 reference year, DREM maintains the same model as in the previous year, releasing an aggregate covering hotels, rural tourism accommodation and all local accommodation, regardless of the number of beds. Statistics Portugal (INE), in turn, excludes local accommodation establishments with fewer than 10 beds from its release. Therefore, in this news item, in the Em Foco publication and in the tables published by DREM, the overall total for guests and overnight stays is higher than that published by INE. For occupancy rates, rooms and revenue, the figures coincide with those published by INE, since their calculation excludes local accommodation establishments with fewer than 10 beds.]

In August 2026

Overnight stays in tourist accommodation in the Region increased by 3.3% year-on-year

In the Autonomous Region of Madeira (ARM), tourist accommodation recorded 254.6 thousand guests in August 2026, who generated 1,399.1 thousand overnight stays, corresponding to year-on-year changes of +5.0% and +3.3%, respectively. The hotel sector accounted for 65.1% of total overnight stays (910.2 thousand), recording a year-on-year increase of 1.3%. In turn, the number of overnight stays in local accommodation (32.9% of the total) increased by 8.1%, while rural tourism (2.0% of the total) decreased by 3.5% year-on-year.

For the purposes of comparability with the data released by INE, local accommodation establishments with fewer than 10 beds must be excluded. On this basis, overnight stays in tourist accommodation recorded a year-on-year increase of +0.8%, below that observed at national level (+1.7%).

In August, the largest increases in overnight stays were recorded in Norte (+4.5%) and Alentejo (+2.6%). The Azores was the only region to show a decrease (-1.7%). Algarve (30.1% of the total), Grande Lisboa (19.3%) and Norte (18.2%) together accounted for 67.5% of total overnight stays.

In the first eight months of 2026, the number of guests in tourist accommodation in the Region totalled 1 743.0 thousand, representing an increase of 5.8% compared with the same period of the previous year. Overnight stays also increased by 2.5% compared with the same period of 2025, reaching 8.9 million.

The net bed occupancy rate in tourist accommodation in the Region, in the reference month, was 73.5%, down 3.8 percentage points (pp) compared with the same month of the previous year (77.3%). In turn, the room occupancy rate stood at 83.1% (86.9% in August 2025).

In August 2026, the average length of stay across all tourist accommodation stood at 4.90 nights, below the 4.97 nights recorded in August 2025. Local accommodation recorded the highest average length of stay (4.97 nights), followed by the hotel sector (4.93 nights). Rural tourism recorded the lowest average length of stay, at 3.65 nights.

It should be noted that the 10 main source markets accounted for 84.8% of total overnight stays recorded in August 2026. In this month, Portugal was the leading source market, accounting for 21.1% of total overnight stays (+10.8% compared with the same period of the previous year). The domestic market therefore retained its position as the leading source market for the third consecutive month, having also held this position in June, July, and August 2025. It was followed by Germany (14.9%; -2.9%) and the United Kingdom (13.5%; -2.9%). France ranked fourth, with a share of 11.4% (+5.1%), followed by Poland (6.0%; -5.0%) and the Netherlands (5.0%; +5.7%).

In August 2026, total revenue and revenue from accommodation recorded year-on-year increases of 11.6% and 11.5%, respectively, reaching 112.0 million euros and 82.1 million euros, respectively. At national level, in the same month, both total revenue and revenue from accommodation recorded a year-on-year increase of 4.6%.

On a cumulative basis, in the Region, total revenue and revenue from accommodation recorded year-on-year increases of 8.8% and 8.3%, respectively, totalling 648.6 million euros and 466.4 million euros, respectively, from January to August 2026.

In August 2026, revenue per available room (RevPAR) stood at 138.14 euros across tourist accommodation as a whole (excluding local accommodation establishments with fewer than 10 beds), 6.8% above the figure recorded in the same month of the previous year. In turn, the average daily rate (ADR) in tourist accommodation increased from 148.81 euros in August 2025 to 166.24 euros in August 2026 (+11.7% year-on-year).

From January to August 2026, across tourist accommodation as a whole (excluding local accommodation establishments with fewer than 10 beds), RevPAR stood at 103.65 euros, representing a year-on-year increase of 4.8%. In the hotel sector, RevPAR stood at 112.24 euros, corresponding to a year-on-year increase of 5.8%. As for ADR, it stood at 136.58 euros across tourist accommodation as a whole (+9.6% compared with the same period of the previous year) and at 142.95 euros in the hotel sector (+10.9%).

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