[NOTE: Regarding the monthly publication of Tourism data for the year 2022, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism, and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same since the local accommodation under 10 beds is not included in the compilation of these variables.]

In 2022

Overnight stays exceeded 9.6 million, which ensures a new annual record

The first estimates for December 2022 show that 87.9% of the tourist accommodation establishments in the Autonomous Region of Madeira had a guest flow. Hotel establishments had the highest percentage of establishments with guests (92.4%), followed by local accommodation with 87.8% and Rural tourism establishments with 83.9%.

In the month of reference, there was an estimated total of 663.1 thousand overnight stays in tourist accommodation in the Autonomous Region of Madeira, representing an increase of 46.5% compared to the same month of the previous year (452.7 thousand overnight stays in December 2021).

It should be noted that, excluding local accommodation under 10 beds, the overnight stays from tourist accommodation increased by 42.4% compared to December 2021, a lower change than that recorded in the country, which was 44.6%. The total revenue and revenue from accommodation increased year-on-year by 48.6% and 47.3%, respectively, reaching, by the same order, 39.9 and 26.0 million euros. In the country, total revenue and revenue from accommodation registered positive year-on-year changes of 65.4% and 64.2%, respectively.

In the Region, the number of overnight stays reached 9.6 million (+91.9% than in 2021 and +17.8% than in 2019), with total revenue and revenue from accommodation reaching, by the same order, maximums of 528.8 and 365.5 million euros. Compared to 2021, total revenue and revenue from accommodation rose by 99.3% and 104.1%, respectively, and compared to 2019 the increase was of 29.8% and of 36.6%.

Hotel establishments concentrated 75.5% (500.6 thousand) of the total overnight stays in December 2022, growing by 41.8% year-on-year, while rural tourism (2.2% of the total) rose by 44.0% and local accommodation (22.3% of the total) by 65.0%.

In the main markets, in December 2022, there was an increase when compared to the same period of the previous year. In the foreign markets, the French market stood out, registering the highest growth (+61.5%), followed by the British (+53.1%) and German markets (+26.0%). In the Portuguese market, overnight stays registered a sharp increase compared to December 2021 (+63.9%). Year-to-date (from January to December 2022), the main markets also showed growth, being the German market the one with the sharpest increase, of 132.3%, followed by the markets of residents in France, the United Kingdom and Portugal, with year-on-year increases of 109.7%, 99.4% and 48.1%, respectively.

Comparing the reference month with December 2019 (pre-pandemic period), the activity in the tourist accommodation sector showed a growth of 35.1% in overnight stays, with the market of residents abroad registering an increase of 25.9%. Considering the main markets of this segment, there were positive changes in the French (+36.9%), German (+16.5%) and British markets (+15.5%). The Portuguese market (+103.2%) maintained the growth trend, which has been recorded in recent months. Comparing 2022 with 2019, the main markets, namely Portugal, the United Kingdom and Germany, showed increases in the order of 77.1%, 8.4% and 0.8%. On the contrary, France registered a decrease of 11.5%.

The average stay in tourism accommodation, in the month of December 2022, recorded a decrease compared to the same month of the previous year (4.98 nights), standing at 4.73 nights.

The bed occupancy rate in the reference month reached 48.6%, growing by 9.5 percentage points over the same month of the previous year (39.1%). In turn, the room occupancy rate reached 57.1% (45.7% in December 2021).

In December 2022, the revenue per available room (RevPAR) was 49.59 euros (excluding local accommodation under 10 beds), +34.8% compared to the same month of the previous year. Vis-à-vis December 2019 (34.15 euros), the value of RevPAR grew by 45.2%. In the hotel sector, that indicator showed a year-on-year increase of 36.0%, with its value standing at 53.45 euros (+46.2% than in December 2019). From January to December 2022, there was a RevPAR of 59.71 euros in tourist accommodation as a whole (+53.7% year-on-year) and 64.23 euros in the hotel sector (+51.4%).

ADR (average daily rate) rose from 80.58 euros in December 2021 to 86.84 euros in December 2022, which represents a year-on-year increase of 7.8%.

Number of rounds played on golf courses in the Region increased in 2022

The Golf Course Survey reveals that 69,288 were carried out in the three golf courses in the Autonomous Region of Madeira between January and December 2022 (+51.9% compared to the same period last year), with this activity generating around 3.1 million euros of revenue, +65.8% than in 2021. 75.6% of the rounds were made by non-members, mostly from the Nordic countries, Germany, the United Kingdom and Portugal. Hotels and similar establishments sold 48.5% of the rounds, the golf courses sold directly 31.9% and the remaining 19.6% were transacted by tour operators.

As in tourism accommodation, the number of rounds sold, and the revenue recorded by golf courses in 2022 are all-time highs.

In 2022, the ports of the Region had more cruise ships and passengers in transit

In 2022, according to data provided by the Administration of Ports of ARM, 323 cruise ships docked in ports of the Region, up by 198 over 2021 and up by 25 over 2019.

The number of transit passengers rose from 113.8 thousand in 2021 to 410.3 thousand in 2022, remaining, however below the 589.9 thousand recorded in 2019.

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