[NOTE: Regarding the monthly publication of Tourism data for the year 2023, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism, and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same since the local accommodation under 10 beds is not included in the compilation of these variables.]

In February 2023

Overnight stays exceeded 726.6 thousand, a new record for the corresponding month

The first estimates for February 2023 show that 85.6% of the establishments had a guest flow. Hotel establishments had the highest percentage of establishments with guests (88.4%), followed by Rural tourism establishments with 87.5% and local accommodation with 85.4%.

In the month of reference, there was an estimated total of 726.6 thousand overnight stays in tourist accommodation in the Autonomous Region of Madeira, representing an increase of 61.6% compared to the same month of the previous year (449.8 thousand overnight stays in February 2022).

It should be noted that, excluding local accommodation under 10 beds, the overnight stays from tourist accommodation increased by 58.1% compared to February 2022, a lower change than that recorded in the country, which was 38.5%. The total revenue and revenue from accommodation increased year-on-year by 78.8% and 90.8%, respectively reaching, by the same order, 37.8 and 26.5 million euros. In the country, total revenue and revenue from accommodation registered, positive year-on-year changes of 60.3% and 62.0%, by the same order.

Hotel establishments concentrated 74.6% (542.0 thousand) of the total overnight stays in February 2023, growing by 55.6% year-on-year, while local accommodation (23.0% of the total) rose by 84.2% and rural tourism (2.4% of the total) by 64.7%.

In the main markets, in February 2023, there was an increase when compared to the same period of the previous year. In the foreign markets, the French market stood out, registering the highest growth (+85.6%), followed by the German (+75.0%) and British markets (+40.8%). In the Portuguese market, overnight stays registered a sharp increase compared to February 2022 (+71.3%).

Comparing the reference month with February 2019 (pre-pandemic period), the activity in the tourist accommodation sector showed a growth of 34.2% in overnight stays, with the market of residents abroad registering an increase of 23.0%. Considering the main markets of this segment, there were positive changes in the French (+22.5%), British (+11.2%) and German markets (9.0%). The Portuguese market maintained the growth trend, which has been recorded in recent months (+151.7% compared to February 2019).

The average stay in tourism accommodation, in the month of February 2023, recorded a decrease compared to the same month of the previous year (4.57 nights), standing at 4.61 nights.

The bed occupancy rate in the reference month reached 58.9%, growing by 15.2 percentage points over the same month of the previous year (43.7%). In turn, the room occupancy rate reached 69.3% (49.8% in February 2022).

In February 2023, the revenue per available room (RevPAR) was 56.42 euros (excluding local accommodation under 10 beds), +70.4% compared to the same month of the previous year. Vis-à-vis February 2019 (36.14 euros), the value of RevPAR grew by 56.1%. In the hotel sector, that indicator showed a year-on-year increase of 72.9%, with its value standing at 60.97 euros (+57.0% than in February 2019).

ADR (average daily rate) was 81.37 euros in February 2023, which represents a year-on-year increase of 22.3%.

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