[Note: Regarding the monthly dissemination of data for the reference year 2024, DREM maintains the model from the previous year, reporting an aggregate that includes hotels, rural tourism, and all local accommodation, regardless of the number of beds. Conversely, Statistics Portugal (INE), in its publication, excludes local accommodation with fewer than 10 beds. Therefore, in this report, in the "Em Foco" publication, and in the tables published by DREM, the total number of guests and overnight stays is higher than that of the INE. For the variables of occupancy rates, rooms, revenue, and personnel costs, the values are consistent with those of the INE, as the data collection excludes local accommodation with fewer than 10 beds.] 

In May 2024

Year-on-year growth of revenue in the tourist accommodation sector of the Region surpassed 20%

In the Autonomous Region of Madeira (ARM), the tourist accommodation sector recorded the arrival of 126.7 thousand guests in May 2024, with overnight stays surpassing 1 060.7 thousand, corresponding to positive year-on-year changes of 8.3% and 9.6%, respectively. During this month, the hotel sector accounted for 69.8% of overnight stays (740.7 thousand), observing a growth of 4.4% year-over-year, while local accommodation (27.7% of the total) and rural tourism (2.5% of the total) increased by 25.1% and 11.5%, respectively.

For purposes of comparability with the data published by INE, local accommodation with fewer than 10 beds must be excluded. According to this criterion, overnight stays in tourist accommodation showed a positive change of +5.6% compared to May 2023 (+7.5% at the national level).

The net bed occupancy rate for tourist accommodation in May 2024 was 70.9%, 2.1 percentage points (pp) higher than the same month in the previous year (68.8%). Meanwhile, the room occupancy rate reached 80.5% (80.2% in May 2023).

In May 2024, the average length of stay in tourist accommodation recorded a slight increase compared to the same month of the previous year (4.40 nights), settling at 4.45 nights. The highest values continue to be recorded in hotels, with 4.55 nights, followed by local accommodation (4.34 nights) and rural tourism (3.34 nights).

In the first five months of 2024, overnight stays in the region's total tourist accommodation saw a 6.4% increase compared to the same period of the previous year, exceeding 4.4 million, while the number of guests increased by 5.0%.

Considering overnight stays, the top 10 source markets accounted for 82.9% of the total in May 2024. Notable markets with significant share and positive change include Germany (20.4% of the total; +6.4% compared to May 2023) and Portugal (13.8%; +10.9%). Conversely, the United Kingdom (16.5% of the total) experienced a slight decline of 0.5% compared to May 2023. In fourth place, considering the share of total overnight stays is the French market (11.6%; +16.9%), followed by the Netherlands (5.2%; +24.0%), which has become the fifth largest source market, surpassing Poland (5.0%; +13.6%).

Year-to-date (January to May 2024), the two main source markets also showed year-over-year growth in overnight stays, with the British market showing the most significant increase at +4.0%, while the German market grew by 3.2%. However, the market for residents in Portugal showed a negative change of 3.2% for the same period.

Total revenue and revenue from accommodation in May 2024 experienced year-over-year increases of 20.7% and 22.5%, respectively, amounting to 70.9 million euros and 51.1 million euros. Nationally, the year-over-year changes were also positive, both in total revenue and revenue from accommodation (+15.5% in both cases). Cumulatively, the Region saw changes of 13.6% and 13.3%, respectively.

In May 2024, the average revenue per available room (RevPAR) in tourist accommodation (excluding local accommodation with fewer than 10 beds) was approximately 92.52 euros, +18.9% higher than the same month in the previous year. Meanwhile, the average daily rate (ADR) in tourist accommodation increased from 97.10 euros in May 2023 to 114.98 euros in May 2024 (+18.4% year-over-year).

From January to May 2024, the RevPAR in tourist accommodation (excluding local accommodation with fewer than 10 beds) was 71.26 euros, up 10.0% compared to the same period of the previous year, and 76.06 euros in the hotel sector (+11.2%). In terms of ADR, the values are higher, totalling 98.36 euros in tourist accommodation (+10.8% year-over-year) and 101.20 euros in hotels (+11.2%). 

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