DREM releases results of the Quarterly Survey on Car Rental Enterprises in the Autonomous Region of Madeira for the 2^nd quarter of 2026

The Regional Directorate of Statistics of Madeira (DREM) presents the provisional results for self-drive vehicle rental services in the Autonomous Region of Madeira (ARM), compiled under the Quarterly Survey on Car Rental Enterprises in the Autonomous Region of Madeira (ITEAVRAM), for the 2^nd quarter of 2026.

In the 2^nd quarter of 2026, vehicle rental contracts and revenue grew by 2.6% and 7.1% year-on-year, respectively

In the 2^nd quarter of 2026, 124 750 self-drive vehicle rental contracts were concluded in the ARM, up by 2.6% over the same period of 2025. The airport remained the main vehicle pick-up location, accounting for 61.6% of contracts (+9.8% year-on-year), followed by rental enterprises’ premises, at 31.0% (-4.8%), and hotels, at 7.5% (-15.9%). From January to June 2026, 213 835 contracts were recorded, corresponding to a decrease of 0.7% compared with the same period of the previous year.

The average rental duration for passenger cars stood at 6.0 days in the quarter under review (-2.5% year-on-year). For motorcycles, the average duration stood at 2.7 days (-21.6%), while for motorhomes this indicator reached 6.9 days (+1.6%).

At the end of the quarter under review, the self-drive vehicle rental fleet stood at 14 025 vehicles, representing year-on-year growth of 5.8%. Passenger cars accounted for 97.6% of the fleet, while motorcycles and motorhomes accounted for 2.4% and 0.1%, respectively. By fuel type, gasoline vehicles predominated (77.3% of the total), followed by diesel vehicles (12.7%), hybrids (8.4%) and electric vehicles (1.6%). The year-on-year evolution of hybrid vehicles (+60.1%) and electric vehicles (+17.1%) stood out, recording the most significant growth.

Germany remained the main source market, accounting for 20.9% of total customers (19.0% in the same period of the previous year), followed by Portugal with 19.2% (19.9%), France with 11.7% (11.2%), the United Kingdom with 8.6% (6.8%), Poland with 7.8% (8.2%), the Netherlands with 7.3% (5.5%) and Spain with 5.5% (5.3%). These seven markets accounted for 81.1% of customers in the quarter under review (75.9% in the 2^nd quarter of 2025). Over the first six months of 2026, their combined share reached 79.8% of total customers (77.3% in the 1^st half of 2025).

Revenue from vehicle rental services amounted to 33.2 million euros in the 2^nd quarter of 2026, up by 7.1% over the same period of the previous year. The base rental service accounted for 80.2% of total revenue, totalling 26.6 million euros (+7.2% year-on-year), while other revenue reached 6.6 million euros (+6.6%). Over the period from January to June 2026, revenue rose to 50.8 million euros, increasing by 5.8% over the same period of the previous year.

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