[NOTE: Regarding the monthly publication of Tourism data for the year 2021, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism, and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM, the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same since the local accommodation under 10 beds is not included in the compilation of these variables.]

In November 2021

Overnight stays generated by residents abroad exceeded, for the first time, the same value of the last pre-pandemic year

The first estimates for November 2021 show that 75.3% of the tourist accommodation establishments had a guest flow (87.4% of the total of tourist accommodation capacity). Hotel establishments had the highest percentage of establishments with guests (87.0%), followed by Rural tourism establishments with 79.0% and local accommodation with 74.3%.

In the month of reference, there was an estimated total of 571.8 thousand overnight stays in tourist accommodation in the Autonomous Region of Madeira, representing a very significant increase of 304.4% compared to the same month of the previous year (141.4 thousand overnight stays in 2020). The number of overnight stays in November 2021 exceeded the values recorded in November 2019 (547.9 thousand overnight stays), for the second consecutive time, since the beginning of the pandemic in the Region (March 2020).

It should be noted that, excluding local accommodation under 10 beds, overnight stays of tourist accommodation increased by 339.1% compared to November 2020, higher than that recorded in the country, which was 287.7%. The total income and income from accommodation increased at a higher proportion than overnight stays (350.7% and 358.1%, respectively). In the country, the total income and income from accommodation registered positive year-on-year changes of 355.8% and 378.6%.

The hotel establishments concentrated 80.9% of overnight stays, growing by 366.5% year-on-year. In turn, local lodging recorded an increase of 155.8%, comprising 16.8% of the total overnight stays, while rural tourism registered only 2.3% of overnight stays, corresponding to an increase of 179.5%.

From January to November 2021, the overnight stays in total tourist accommodation in the Region registered an increase of 75.6% compared to the same period of the previous year, reaching around 4.5 million.

In the main markets, in November 2021, there were quite significant increases when compared to the same period of the previous year. The French market grew by 947.4%, followed by the German (+241.9%) and the British markets (+241.8%). The Portuguese market followed the same trend, with the overnight stays going up by 197.3%. From January to November 2021, the main outbound markets showed growth, with the French market having the most pronounced increase of 128.9%, followed by the Portuguese, British and German markets, with rises of 109.4%, 46.5% and 20.1%, respectively, compared to the same period last year.

Comparing the reference period with November 2019, the activity in tourist accommodation showed an increase of 4.4% in overnight stays, with the market for residents abroad also rising by 1.1%, reversing the trend of the previous months. Of the main markets in this segment, the French registered the sharpest growth (+20.4%), followed by the German with +2.8%, the opposite of the British market, which dropped 5.1%. The domestic market maintains the growth trend that has been shown in recent months (+31.4% compared to November 2019).

The average stay in tourist accommodation, in November 2021, registered an increase compared to the same month of the previous year (4.68 nights), standing at 5.15 nights.

The bed occupancy rate in the month of reference reached 51.5%, growing by 35.3 percentage points over the same month of the previous year. In turn, the room occupancy rate reached 58.1% (19.1% in November 2020).

In November 2021, the average income per room (RevPAR) was 40.54 euros in all tourist accommodation (excluding local accommodation under 10 beds), +236.6% than in the same month of the previous year. Compared to the values of November 2019, the value of RevPAR grew by 25.5% (32.31 euros in November 2019).

In turn, the revenue per room used (ADR) in tourist accommodation increased from 63.07 euros in November 2020 to 69.79 euros in November 2021 (+10.7%).

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