[NOTE: In the monthly release for the reference year of 2023, it is important to note that DREM (Regional Directorate of Statistics of Madeira) maintains the same reporting model as the previous year, which includes hotels, rural tourism, and all types of local accommodation, regardless of the number of beds. However, Statistics Portugal (INE), in its release, excludes local accommodations with fewer than 10 beds. As a result, in this press release and the tables published by DREM, the total figures for guests and overnight stays may appear higher compared to those reported by INE. However, variables such as occupancy rates, number of rooms, revenue, and personnel costs align with INE's data, as these calculations exclude local accommodation establishments with fewer than 10 beds.]

In May 2023

Overnight stays in local accommodation experienced a significantly higher growth rate compared to hotels and rural tourism on a year-on-year basis, accounting for approximately 25% of the market share

Estimates for May 2023 reveal that 91.3% of tourist accommodation establishments in the Autonomous Region of Madeira (ARM) had guest activity during this month. When analysed by segment, both local accommodations and hotels had the highest percentage of establishments with guest activity (each with 91.3% of their respective segments), followed by rural tourism with 89.4%.

In May 2023, the number of overnight stays in tourist accommodations was approximately 964.2 thousand, showing an increase of 8.5% compared to the same month last year (888.5 thousand).

Excluding local accommodations with fewer than 10 beds, the overnight stays in tourist accommodations recorded a 3.7% increase compared to May 2022, which was lower than the national level (+10.0%). Total revenue and revenue from accommodation in May 2023 showed year-on-year growth rates of 18.2% and 23.0%, respectively, amounting to 58.2 and 41.9 million euros. In the country as a whole, total revenue and revenue from accommodation experienced positive year-on-year changes of +25.2% and +29.1%, respectively, during the reference month.

From January to May 2023, the total overnight stays in tourist accommodations in the Region increased by 28.0% compared to the same period last year, reaching nearly 4.2 million, while total revenue and revenue from accommodation increased by 39.8% and 45.7%, respectively.

Hotels accounted for 73.2% of overnight stays (705.5 thousand) in May 2023, showing a 2.2% increase compared to the same month of the prior year. Local accommodations (24.5% of the total) experienced a growth of 33.1%, and rural tourism (2.4% of the total) increased by 7.3%. From January to May 2023, hotels also saw an increase in overnight stays (+22.7%), reaching a total of 3.1 million.

Local accommodations (24.5% of the total) experienced a growth of 33.1%, and rural tourism (2.4% of the total) increased by 7.3%. From January to May 2023, hotels also saw an increase in overnight stays (+22.7%), reaching a total of 3.1 million.

Comparing the reference period with May 2019 (pre-pandemic period), activity in tourist accommodations showed a 34.7% growth in overnight stays, with the foreign residents' market registering a 29.7% increase. Among the main markets in this segment, positive changes were observed in the German market (+20.4%) and the British market (+14.7%), while the French market experienced a 4.9% decrease. The Portuguese market continued its growth trend observed in recent months (+73.2%).

Year to date (from January to May 2023), the main source markets also experienced growth in this variable, with the resident market in Portugal showing the most significant increase of 33.3%, followed by the German, French, and UK markets with year-on-year increases of 27.6%, 24.4%, and 13.7%, respectively.

In May 2023, the average length of stay in all tourist accommodations slightly decreased compared to the same month of the previous year (4.58 nights), settling at 4.42 nights.

The bed occupancy rate in tourist accommodations during the reference month was 69.2%, which is 2.2 percentage points (pp) higher than the same month last year (67.0%). The room occupancy rate reached 79.1% (77.6% in May 2022).

In May 2023, the Revenue per Available Room (RevPAR) in all tourist accommodations (excluding local accommodations under 10 beds) was approximately 78.45 euros, indicating a 21.9% increase compared to the same month of the previous year. Compared to the value in May 2019 (49.98 euros), there was also an increase of +57.0%.

When analysing only the hotel sector, this indicator showed a year-on-year increase of 23.8%, with a value of 84.45 euros (+56.3% compared to May 2019). From January to May 2023, the RevPAR in all tourist accommodations reached 64.76 euros (+37.8% compared to the same period last year), and in the hotel sector, it reached 69.12 euros (+38.8%).

Furthermore, the Average Daily Rate (ADR) in tourist accommodations increased from 82.89 euros in May 2022 to 99.16 euros in May 2023 (+19.6% year-on-year change). In the first five months of 2023, the ADR grew by 17.7%, reaching 89.44 euros.

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