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[NOTE: Regarding the monthly publication of Tourism data for the year 2020, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same, since the local accommodation under 10 beds is not included in the compilation of these variables.]
In September 2020
271.5 thousand overnight stays were reported by tourist accommodation establishments in Madeira, -65.1% compared to the same period in the previous year
The first estimates for the month of September 2020 show that 50.6% of the establishments had guest flow (68.8% of the total tourist accommodation capacity). Analysing by segment, hotels establishments had the highest percentage of establishments with guest flow (68.9%), followed by rural tourism with 66.7% and local accommodation establishments with 48.6%.
Excluding local accommodation under 10 beds, overnight stays decreased by 66.2% year-on-year. Total revenue and revenue from accommodation dropped by 68.1% and 68.6%, respectively. In the country, overnight stays plunged by 53.4%, total revenue declined by 59.2% and revenue from accommodation by 59.5%.
In the month of reference, the number of overnight stays in the Autonomous Region of Madeira (considering all local accommodation) stood at 271.5 thousand. Total revenue and revenue from accommodation amounted to 12.9 and 8.3 million euros, respectively.
The overnight stays in hotel establishments dropped by 67.3% year-on-year and were responsible for 79.1% of the total, while the overnight stays in local lodging decreased by 54.0% compared to the same month of the previous year and accounted for 18.1% of the total. In turn, rural tourism, registered a year-on-year change rate of -50.1%, representing only 2.8% of overnight stays.
In the main markets, the estimated changes in overnight stays in the month of September 2020, show a more negative performance in the French market (-83.5%), while the British and German markets registered a drop of 69.4% and 71.6%, respectively. The decrease in the Portuguese market was less pronounced, with the overnight stays declining by 13.1%. Year to date (from January to September 2020), the French market, as in the previous month, continued to record the biggest reduction in the number of overnight stays, 82.1%, followed by the German and British markets, with a decrease of 66.9% and 66.0%, respectively. The Portuguese market had, for the same period, a less pronounced drop (41.9%), compared to the same period last year.
Considering the January to September period, overnight stays decreased by 66.4% year-on-year, while total revenue and lodging revenue declined by 68.9% and 69.1%, respectively.
The bed occupancy rate in the reference month reached 29.8%, dropping by 36.0 percentage points over the same month of the previous year. In turn, the room occupancy rate reached 33.2%.
In September 2020, the average income per room (RevPAR) continued to be significantly low, recording a year-on-year change rate of -58.8% and decreasing to € 21.39. The average daily rate (ADR) fell by 7.3% to €64.49.
Number of rounds on golf courses in the Region in the first nine months of 2020 declined by 38%
The data from the Golf Course Survey show that the number of rounds played in the three golf courses of the Autonomous Region of Madeira in the first nine months of 2020 stood at 28,981 (-37.5% compared to the corresponding period of 2019). 64.4% of those rounds were played by non-members, mainly coming from Nordic countries, Portugal and Germany. 57.0% of the total rounds were sold by hotel establishments and the similar, 20.8% by tour operators, and the remaining 22.2% by the golf courses themselves.
The consequences of the pandemic were also reflected in this segment - being important to note that between March 17 and April 31 the three golf courses were closed, with the reopening taking place only in May 2020.
Region ports without cruise ships movement from mid-March to the end of September
The pandemic continues to strongly affect the cruise tourism business, with the ports in the Region not receiving any cruise ships since 12th March until the end of September. According to data provided by the Port’s authority, from January to September, there was a year-on-year drop of 58.9% of passengers in transit, corresponding to 97 fewer calls than in 2019.

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