[NOTE: Regarding the monthly publication of Tourism statistics for the year 2021, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same, since the local accommodation under 10 beds is not included in the compilation of these variables.]

In March 2021

Overnight stays in tourist accommodation establishments of the Autonomous Region of Madeira dropped sharply, -75.1% compared to the same month of the previous year

The first estimates for March 2021 show that 40.1% of the establishments had a guest flow (41.2% of the total tourist accommodation capacity). Rural tourism stood out with the highest percentage of establishments which had guests (59.4%), followed by hotel establishments with 41.9%, and local accommodation establishments with 39.3%.

In the month of reference, the number of overnight stays in the Autonomous Region of Madeira (considering all local accommodation) stood at 82.1 thousand, a 75.1% decline compared to March 2020, the first month in which the pandemics was already felt, especially in the second fortnight. Excluding local accommodation under 10 beds, overnight stays decreased by 79.9% year-on-year. Total revenue and revenue from accommodation amounted to 3.0 and 1.8 million euros, dropping by 81.4% and 82.9%, respectively. In the country, overnight stays plunged by 66.5%, total revenue declined by 73.5% and revenue from accommodation by 71.4%.

The overnight stays in hotel establishments dropped by 84.2% year-on-year and concentrated 51.8% of the total, while the overnight stays in local lodging decreased by 37.5% compared to the same month of the previous year and accounted for 41.6% of the total. In turn, rural tourism, registered a year-on-year change rate of -3.5%, representing only 6.6% of overnight stays.

In the main markets, substantial decreases in overnight stays were recorded. The British market had the sharpest drop, with -93.1% in overnight stays, followed by the German market with -86.8% and the French market with -72.3%. The national market registered a substantially less significant drop (-9.1%). Year to date (from January to March 2021), the British market, as in the previous month, continued to record the largest reduction in the number of overnight stays, -93.9%, followed by the French and German markets, with a decrease of 81.3% and 79.5%, respectively. The Portuguese market had, for the same period, a less pronounced drop (52.6%), compared to the same period last year.

Considering the January to March period, overnight stays decreased by 82.0% year-on-year, while total revenue and lodging revenue declined by 84.3% and 85.2%, respectively.

The bed occupancy rate in the reference month reached 12.4%, dropping by 15.5 percentage points over the same month of the previous year. In turn, the room occupancy rate reached only 14.3%.

In March 2021, the average income per room (RevPAR) continued to be significantly low, recording a year-on-year change rate of -61.9% and decreasing to € 7.80. The average daily rate (ADR) dropped by 16.6% to €54.63.

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