[NOTE: With regard to the monthly release for the 2025 reference year, DREM accompanies Statistics Portugal (INE) in the simultaneous release of the full set of tourist accommodation variables, which is now carried out at the end of month n+1. Whilst for 2024 this release already occurred within that timeframe for guests and overnight stays, the publication of results for occupancy rates and revenue indicators was only carried out 45 days after the reference period. There is now a single release moment for each month, with the data being of a preliminary nature. On the other hand, DREM continues to publish an aggregate comprising hotels, rural tourism accommodation and all local accommodation, regardless of the number of beds. In turn, INE, in its release, excludes local accommodation with fewer than 10 beds, which is why this news release, the In Focus publication and the tables published by DREM show a higher overall total than that of INE, with respect to guests and overnight stays. For the variables occupancy rates, rooms, revenues and staff costs, the values coincide with those of INE given that their calculation excludes local accommodation with fewer than 10 beds.]

In November 2025

Overnight stays in tourist accommodation in the Autonomous Region of Madeira grew by 5.1% year-on-year

In the Autonomous Region of Madeira (ARM), tourist accommodation recorded, in November 2025, the arrival of 174.9 thousand guests, generating 928.7 thousand overnight stays, reflecting positive year-on-year changes of 5.9% and 5.1%, respectively. The hotel segment accounted for 69.7% of overnight stays in November 2025 (646.9 thousand), growing by 1.5% year-on-year, whilst local accommodation (28.1% of the total) and rural tourism accommodation (2.3% of the total) increased by 15.3% and 3.5%, respectively.

For comparability purposes with the data released by Statistics Portugal (INE), local accommodation with fewer than 10 beds must be excluded; under this method of calculation, overnight stays in tourist accommodation recorded growth of 1.1% compared to November 2024, a change slightly above that observed nationally (+1.0%).

In November 2025, among the 9 NUTS 2 regions, the largest increases in overnight stays were recorded in Alentejo (+4.9%) and Algarve (+3.5%). In the opposite direction, the Autonomous Region of the Azores and the Centro region recorded decreases of 5.1% and 4.6%, respectively. The ARM ranked fourth among the regions with the highest growth (+1.1%).

The net bed occupancy rate of tourist accommodation in the Region in the reference month was 63.4%, +0.4 percentage points (pp) compared to the same month of the previous year (63.0%). In turn, the room occupancy rate reached 73.2% (74.0% in November 2024).

In November 2025, the average length of stay across total tourist accommodation stood at 4.75 nights (4.67 in November 2024). The highest values continue to be observed in hotels (4.85 nights) and local accommodation (4.60 nights), followed by rural tourism accommodation, which presents the lowest average length of stay, at 3.81 nights.

In the first eleven months of 2025, guest arrivals at total tourist accommodation in the Region totalled 2 284.8 thousand, representing growth of 9.7% compared to the same period of the previous year. Overnight stays also recorded an increase of 8.9% compared to the same period of 2024, surpassing 11.9 million.

It should be highlighted that the top 10 source markets accounted for 80.3% of total overnight stays recorded in November 2025. Germany (23.7% of the total; +5.6% compared to November 2024), the United Kingdom (17.4%; -0.9%) and Portugal (15.7%; +11.7%) stood out with the highest shares. In fourth position, in terms of relative share of total overnight stays, was the Polish market (7.2%; +2.2%), followed by the Dutch market (4.2%; +23.2%).

In cumulative terms, from January to November 2025, the two main international source markets recorded year-on-year changes in overnight stays in opposite directions: the German market recorded an increase of 0.9%, whilst the British market presented a decrease of 1.2%. The market of residents in Portugal, the second largest market in this period, recorded a more significant positive year-on-year change, with growth of 36.5%.

In November 2025, the total revenue and revenue from accommodation recorded year-on-year growth of 10.6% and 11.2%, respectively, standing at 60.5 million euros and 42.4 million euros, respectively. Nationally, in the same month, total revenue also recorded a positive year-on-year change, albeit of lesser magnitude (+2.1%), as did revenue from accommodation, which showed growth of 1.6%.

In cumulative terms, revenue changes in the Region were +18.3% and +19.7%, respectively, totalling, from January to November 2025, 833.1 million euros in total revenue and 601.1 million euros in revenue from accommodation.

In November 2025, the average revenue per available room (RevPAR) stood at around 78.13 euros across total tourist accommodation (excluding local accommodation with fewer than 10 beds), +10.4% compared to the same month of the preceding year. In turn, the average daily rate (ADR) in tourist accommodation increased from 95.65 euros in November 2024 to 106.75 euros in November 2025 (a year-on-year change of +11.6%).

From January to November 2025, RevPAR across total tourist accommodation (excluding local accommodation with fewer than 10 beds) stood at 99.62 euros, representing an increase of 17.5% compared to the same period of the previous year. In the hotel segment, RevPAR was 106.82 euros, corresponding to an increase of 17.8%. As for ADR, values were higher, standing at 125.26 euros across total tourist accommodation (+14.9% compared to the same period of the previous year) and 129.07 euros in the hotel segment (+14.9%).

For further information, please consult:

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• In Focus (Portuguese only)
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• Tables

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