[Note: Regarding the monthly dissemination of data for the reference year 2025, the Regional Directorate of Statistics of Madeira (DREM) is aligned with Statistics Portugal (INE) in the simultaneous release of the full set of variables concerning tourist accommodation, now carried out at the end of month n+1. While, for 2024, such dissemination already occurred within this timeframe for guests and overnight stays, the publication of results for occupancy rates, and revenue indicators was only available 45 days after the reference period. From 2025 onwards, a single release moment per month is in place, with the data being preliminary in nature. Moreover, DREM continues to publish an aggregate comprising hotels, rural tourism and all local accommodation, regardless of bed capacity. INE, by contrast, excludes local accommodation with fewer than 10 beds. Consequently, in this release, in Em Foco, and in the statistical tables published by DREM, the overall totals of guests and overnight stays are higher than those of INE. However, regarding occupancy rates, rooms, revenues and staff costs, the figures are identical to those of INE, as their compilation excludes local accommodation establishments with fewer than 10 beds.]

In July 2025

Overnight stays in tourist accommodation in the Autonomous Region of Madeira increased by 11.3%, with the domestic market emerging as the most significant

In July 2025, the tourist accommodation in the Autonomous Region of Madeira recorded 245.8 thousand guest arrivals, generating 1 318.4 thousand overnight stays, corresponding to year-on-year increases of 14.3% and 11.3%, respectively.

The hotel sector accounted for 66.5% of overnight stays (876.5 thousand), registering an 8.2% increase compared to July 2024. Local accommodation and rural tourism accounted for 31.4% and 2.2%, respectively, with growth rates of +19.2% and +3.2%.

For comparability with data released by INE, local accommodations with fewer than 10 beds must be excluded. Under this approach, overnight stays rose by 7.2% compared to July 2024, a rate higher than the national average of +3.5%.

In July 2025, overnight stays increased across all regions, with the largest growth observed in Alentejo (+9.8%) and in the Autonomous Region of Madeira (+7.2%). More modest increases were recorded in the regions of Grande Lisboa and Algarve (+1.9% in both cases). Algarve accounted for 30.8% of the total overnight stays, followed by Grande Lisboa (20.4%).

The net bed occupancy rate in the ARM stood at 75.6%, up 2.8 percentage points (pp) from July 2024 (72.8%). The room occupancy rate reached 84.8%, compared to 83.2% in the same month of the previous year.

The average length of stay in July 2025 was 4.82 nights, slightly below the 4.97 nights recorded in July 2024. Hotels maintained the highest average stay (4.87 nights), followed by local accommodation (4.80 nights), while rural tourism recorded the lowest, at 3.70 nights.

In the first seven months of 2025, the total number of guests in the Region’s tourist accommodation amounted to 1 407.4 thousand, a year-on-year increase of 9.7%. Overnight stays grew by 9.0%, reaching 7.3 million, compared with the same period of 2024.

The ten main source markets accounted for 82.0% of total overnight stays in July 2025. The national market held the largest share, with 20.3% of the total and a remarkable growth of +57.3% compared to July 2024, surpassing, for the second time, the United Kingdom (14.9% of the total; +3.6%) and Germany (14.8% of the total; -3.2%). In fourth place, in terms of relative share of total overnight stays, was the French market (8.5% of the total; +9.9%), followed by the Polish market (6.7% of the total; +19.3%).

In cumulative terms (January to July 2025), the two leading international markets showed opposite year-on-year trends: the German market saw an increase of 0.5%, while the British market experienced a decrease of 0.4%. Meanwhile, the domestic market (residents in Portugal), the second largest during this period, recorded the most significant year-on-year growth, with an increase of 39.8%.

In July 2025, the total revenue and revenue from accommodation rose by 20.8% and 21.9%, respectively, amounting to 97.1 million euros and 72.1 million euros. Nationwide, the respective growth rates for the same indicators were +10.6% and +9.2%.

From January to July 2025, total revenue in the ARM reached 502.1 million euros (+20.5%), while revenue from accommodation totalled 361.8 million euros (+22.2%).

The Revenue per Available Room (RevPAR) for July 2025 was approximately 124.92 euros (excluding local accommodation with fewer than 10 beds), representing a 17.6% increase compared to July 2024. The Average Daily Rate (ADR) rose from 127.71 euros in July 2024 to 147.25 euros in July 2025, reflecting a year-on-year growth of 15.3%.

From January to July 2025, the RevPAR for the entire tourist accommodation sector (excluding small-scale local accommodation) was 95.20 euros, up 20.0% from the same period in 2024. In the hotel sector, RevPAR stood at 102.21 euros (+21.0%). ADR was higher, reaching 122.02 euros across all types of accommodation (+16.6%) and 125.86 euros in hotels (+17.0%). 

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