[Note: Regarding the monthly dissemination of data for the reference year 2025, the Regional Directorate of Statistics of Madeira (DREM) is aligned with Statistics Portugal (INE) in the simultaneous release of the full set of variables concerning tourist accommodation, now carried out at the end of month n+1. While, for 2024, such dissemination already occurred within this timeframe for guests and overnight stays, the publication of results for occupancy rates and revenue indicators was only available 45 days after the reference period. From 2025 onwards, a single release moment per month is in place, with the data being preliminary in nature. Moreover, DREM continues to publish an aggregate comprising hotels, rural tourism and all local accommodation, regardless of bed capacity. Statistics Portugal, by contrast, excludes local accommodation with fewer than 10 beds. Consequently, in this release, in Em Foco, and in the statistical tables published by DREM, the overall totals of guests and overnight stays are higher than those of Statistics Portugal. However, regarding occupancy rates, rooms, revenues and staff costs, the figures are identical to those of Statistics Portugal, as their compilation excludes local accommodation establishments with fewer than 10 beds.]

October 2025

Overnight stays in tourist accommodation in the Autonomous Region of Madeira increased by 11.8%

In the Autonomous Region of Madeira (ARM), the tourist accommodation recorded, in October 2025, the arrival of 228.8 thousand guests, who generated 1 174.3 thousand overnight stays, corresponding to year-on-year increases of 11.4% and 11.8%, respectively.

The hotel sector accounted for 66.7% of overnight stays in October 2025 (783.2 thousand), representing a year-on-year increase of 5.9%, whereas local accommodation (31.0% of the total) and rural tourism (2.3%) rose by 26.9% and 11.2%, respectively.

For comparability with the data released by Statistics Portugal, local accommodation with fewer than 10 beds must be excluded. Using this methodological approach, overnight stays in tourist accommodation increased by 6.1% compared with October 2024, a change higher than that recorded at the national level (+2.4%).

In October 2025, the largest increases in overnight stays were observed in Alentejo (+10.8%) and the ARM (+6.1%). Conversely, Azores, Algarve and Centro recorded decreases of 1.5%, 0.7% and 0.1%, respectively. The regions with the highest number of overnight stays were Algarve (26.7% of the total) and Grande Lisboa (24.6%).

The net bed occupancy rate of tourist accommodation in the Region stood at 71.4% in the month under review, +2.0 percentage points (pp) compared with the same month of the previous year (69.4%). The room occupancy rate reached 82.1% (80.3% in October 2024).

In October 2025, the average length of stay in the tourist accommodation sector remained unchanged compared to October 2024, at 4.59 nights. The highest values continued to be recorded in hotels (4.65 nights) and in local accommodation (4.54 nights), followed by rural tourism, which presented the lowest average length of stay (3.62 nights).

In the first ten months of 2025, the total number of guests staying in tourist accommodation in the Region amounted to 2 109.2 thousand, representing a 10.0% increase compared with the same period of the previous year. Overnight stays also grew, rising 9.2% compared with the same period in 2024 and surpassing 11.0 million.

It should be noted that the ten main source markets accounted for 79.6% of all overnight stays recorded in October 2025. The largest shares were those of Germany (20.1% of the total; +0.1 pp compared with October 2024), Portugal (17.8%; +33.1%) and the United Kingdom (16.8%; +4.0%). France ranked fourth (6.6%; +0.2%), followed by Poland (6.1%; +21.1%).

In cumulative terms, from January to October 2025, the two leading international source markets recorded year-on-year changes in opposite directions: the German market increased by 0.3%, whereas the British market fell by 1.2%. The Portuguese market, the second-largest market in this period, recorded the most marked year-on-year increase, growing 39.3%.

In October 2025, total revenue and revenue from accommodation rose by 16.3% and 19.6%, respectively, reaching 81.5 million euros and 58.5 million euros. At the national level, total revenue also registered a positive year-on-year change (+7.3%), as did accommodation revenue (+6.1%).

In cumulative terms, the changes in revenue in the Region were +18.9% and +20.4%, respectively, amounting, from January to October 2025, to 772.7 million euros in total revenue and 558.9 million euros in accommodation revenue.

In October 2025, the revenue per available room (RevPAR) in overall tourist accommodation (excluding local accommodation with fewer than 10 beds) stood at 101.99 euros, +16.5% compared with the same month of the previous year.

Meanwhile, the average daily rate (ADR) increased from 109.05 euros in October 2024 to 124.30 euros in October 2025 (+14.0% year-on-year).

From January to October 2025, RevPAR in overall tourist accommodation (excluding local accommodation with fewer than 10 beds) reached 101.75 euros, representing an 18.1% increase compared with the same period of the previous year. In the hotel sector, RevPAR stood at 109.10 euros, corresponding to an 18.4% rise. With regard to ADR, higher values were observed: 126.96 euros in overall tourist accommodation (+15.1%) and 130.96 euros in hotels (+15.1%).

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