[NOTE: Regarding the monthly publication of Tourism data for the year 2022, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism, and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same since the local accommodation under 10 beds is not included in the compilation of these variables.]

In the first eleven months of 2022

Overnight stays exceeded 8.9 million, which ensures a new annual record

The first estimates for November 2022 show that 84.6% of the establishments had a guest flow. Hotel establishments had the highest percentage of establishments with guests (90.4%), followed by local accommodation with 84.4% and Rural tourism establishments with 79.4%.

In the month of reference, there was an estimated total of 731.2 thousand overnight stays in tourist accommodation in the Autonomous Region of Madeira, representing an increase of 26.1% compared to the same month of the previous year (579.8 thousand overnight stays in November 2021).

It should be noted that, excluding local accommodation under 10 beds, the overnight stays from tourist accommodation increased by 21.7% compared to November 2021, higher than that recorded in the country, which was 19.4%. The total revenue and revenue from accommodation increased year-on-year by 25.6% and 30.8%, respectively reaching, by the same order, 36.3 and 25.0 million euros. In the country, total revenue and revenue from accommodation registered, by the same order, positive year-on-year changes of 36.8% and 40.3%.

Hotel establishments concentrated 77.6% (567.1 thousand) of the total overnight stays in November 2022, growing by 20.3% year-on-year, while rural tourism (2.3% of the total) rose by 20.6% and local accommodation (20.1% of the total) by 55.6%.

In the main markets, in November 2022, there was an increase when compared to the same period of the previous year. In the foreign markets, the British market stood out, registering the highest growth (+21.8%), followed by the French (+16.9%) and German markets (+8.4%). In the Portuguese market, overnight stays registered a sharp increase compared to November 2021 (+61.9%).

Comparing the reference month with November 2019 (pre-pandemic period), the activity in the tourist accommodation sector showed a growth of 33.5% in overnight stays, with the market of residents abroad registering an increase of 27.0%. Considering the main markets of this segment, there were positive changes in the French (+40.7%), British (+16.4%) and German markets (14.1%). The Portuguese market maintained the growth trend, which has been recorded in recent months (+87.4% compared to November 2019).

Year-to-date (January to November 2022), the overall overnight stays reached 8.9 million, representing a year-on-year change of 96.5% and of 16.7% compared to the same period of 2019. Although the overnight stays in December are still to be accounted for, the cumulative figure for the first eleven months of 2022 already surpasses that the previous annual record of overnight stays (8.4 million in 2017).

The average stay in tourism accommodation, in the month of November 2022, recorded a decrease compared to the same month of the previous year (5.15 nights), standing at 4.77 nights.

The bed occupancy rate in the reference month reached 57.1%, growing by 4.8 percentage points over the same month of the previous year (52.3%). In turn, the room occupancy rate reached 66.8% (60.0% in November 2021).

In November 2022, the revenue per available room (RevPAR) was 49.26 euros, +21.2% compared to the same month of the previous year. Vis-à-vis November 2019 (32.31 euros), the value of RevPAR grew by 52.4%. In the hotel sector, that indicator showed a year-on-year increase of 23.9%, with its value standing at 53.66 euros (+53.5% than in November 2019).

ADR (average daily rate) was 73.73 euros in November 2022, which represents a year-on-year increase of 8.8%.

For more information, please click on:

• In Focus (Portuguese only)
• Publications

Back

• Prev
• Next