[NOTE: Regarding the monthly release for the reference year 2023, the Regional Directorate of Statistics of Madeira maintains the model from the previous year, releasing an aggregate that includes hotels, rural tourism, and all local accommodation, regardless of the number of beds. However, it´s important to note that Statistics Portugal (INE), in its release, excludes local accommodation with fewer than 10 beds, so in this press release, in the “In Focus” section, and in the tables published by DREM, a total higher than that of INE is mentioned, regarding guests and overnight stays. For the variables of occupancy rates, rooms, revenue, and personnel costs, the values ​​are the same as INE’s because their calculation excludes local accommodation below 10 beds.]

In September 2023

Average daily rate in tourist accommodation sector in the Autonomous Region of Madeira surpassed the threshold of 100 euros

Estimates for September 2023 reveal that 92.2% of tourist accommodation establishments in the Autonomous Region of Madeira (ARM) had guest activity this month. Analysing by segment, it is observed that hotels have the highest percentage of establishments with guest activity (94.0%), followed by local accommodation, with 92.1%, and rural tourism, with 91.3%.

In September 2023, the number of overnight stays in tourist accommodation approached 1,040.9 thousand, an increase of 9.4% compared to the same month last year (951.6 thousand).

It is worth noting that, excluding local accommodation with fewer than 10 beds, overnight stays in tourist accommodation increased by 4.7% compared to September 2022, a change lower than the national level (+6.7%). Total revenue and revenue from accommodation in September 2023 showed year-on-year growth of 17.3% and 19.7%, respectively, reaching 65.1 million euros and 46.3 million euros, respectively. In the country, in the reference month, year-on-year changes were also positive, both in total revenue (+15.7%) and revenue from accommodation (+17.0%).

From January to September 2023, overnight stays in total tourist accommodation in the Region increased by 15.3% compared to the same period last year, exceeding 8.4 million, while total revenue and revenue from accommodation increased by 25.0% and 28.4%, respectively, reaching around 503.9 million euros and 359.1 million euros.

It is important to highlight that hotels accounted for 73.6% of overnight stays in September 2023 (766.2 thousand), growing by 2.9% year-on-year, while local accommodation (24.0% of the total) and rural tourism (2.4% of the total) grew by 34.7% and 17.2%, respectively. From January to September 2023, hotels recorded a 9.9% growth in overnight stays, reaching 6.3 million.

Analysing overnight stays in the three main international source markets, positive year-on-year changes were observed in September 2023, except for the British market, which experienced a 3.3% decline. The German market recorded the highest growth, +10.3%, followed by the French market, with an 8.3% increase. Overnight stays originating from the national market have shown a decrease for the fourth consecutive month compared to the same month last year (-3.7% than in September 2022).

Comparing the reference period with September 2019 (pre-pandemic period), activity in tourist accommodation grew by 33.8% in overnight stays, with the foreign resident market registering an increase of 30.2%. Considering the three main markets in this segment, positive changes were observed in the German market (+17.9%), the British market (+15.2%), and the French market (+1.6%). In turn, the national market showed a positive change (+54.4%).

In cumulative terms (from January to September 2023), the four main emitting markets also presented year-on-year growth in this variable, with the German market showing the most significant increase, +16.6%, followed by the markets of France, Portugal, and the United Kingdom, with year-on-year increases of 15.0%, 6.6%, and 4.4%, respectively.

In September 2023, the average length of stay in all tourist accommodation recorded a slight decrease compared to the same month of the previous year (4.95 nights), settling at 4.80 nights.

The bed occupancy rate of tourist accommodation in the reference month was 74.1%, 2.8 percentage points (pp) higher than that observed in the same month last year (71.3%). In turn, the room occupancy rate reached 85.5% (83.2% in September 2022).

In September 2023, the RevPAR (room revenue per available room) was around 87.06 euros in all tourist accommodation (excluding local accommodation below 10 beds), +17.7% compared to the same month of the previous year. Compared with the value of September 2019 (51.88 euros), there was also an increase of +67.8%. Restricting the analysis to hotels, this indicator showed year-on-year growth of 18.0%, with its value reaching 93.17 euros (78.95 euros in September 2022). From January to September 2023, there was a RevPAR of 76.22 euros in all tourist accommodation (+23.9% compared to the same period last year) and 81.76 euros in the hotel sector (+24.6%).

In turn, the average daily rate (ADR) per room used in tourist accommodation increased from 88.93 euros in September 2022 to 101.85 euros in September 2023 (+14.5% year-on-year change). In the first nine months of 2023, the ADR grew by 14.7%, reaching 98.31 euros.

Number of rounds played on golf courses in the region grew by 6.3% in the first nine months of 2023

The Golf Courses Survey reveals the completion of 50,689 rounds on the three golf courses in the ARM in the first nine months of 2023 (+6.3% compared to the same period last year and +9.4% compared to the same period in 2019), generating approximately 2.7 million euros in revenue. 71.8% of the rounds were played by non-members, mostly from the Nordic countries, Portugal, the United Kingdom, and Germany. Hotels and similar establishments sold 49.0% of those rounds, golf courses 35.2%, and the remaining 15.9% were traded by tour operators.

Approximately 366,500 transit passengers on cruise ships visited the ARM in the first nine months of 2023

According to data provided by the Ports Administration of the ARM, from January to September of this year, 366,456 transit passengers were counted on the 168 cruise ships that docked in the ports of ARM, i.e., +92.6% compared to the same period last year and +5.2% compared to the same period in 2019. In this same period, the number of stops increased by 1.8% compared to 2019, although there was a decrease compared to the same period of the previous year (25 fewer ships than in the first nine months of 2022).

For more information, please access:

• In Focus (Portuguese only)
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