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In 2016

Average daily expenditure of international tourists surveyed visiting Madeira was EUR 123.94

The Regional Directorate of Statistics of Madeira (DREM) releases today the results of the Survey on International Tourism, a statistical operation coordinated by Statistics Portugal and carried out in the Autonomous Region of Madeira by DREM between July 2015 and December 2016. In Madeira the only visitors surveyed were the non-residents in the Portuguese territory, which were interviewed in the airport of Madeira (tourists) and in the port of Funchal (same-day visitors). 13,407 interviews were validated, 9,987 of which to tourists and 3,420 to excursionists. Some of these interviews were carried out in borders outside Madeira, e.g., the Lisbon and the Oporto airports. In fact some visitors that travel to Madeira leave in domestic flights and then in Lisbon and Oporto travel back to their countries in international flights, the only flights surveyed in this statistical operation.

Demographic characterisation of visitors

According to the results of the Survey on International Tourism, the estimate for international visitor arrivals was 1.5 million, 66.5% for which of tourists and 33.5% of same-day visitors.

63.2% of the tourists visited Madeira for the first time.

The average visitor to Madeira is employed, has a higher degree and is around 51 years of age.

The main motivation for visiting Madeira was “leisure, recreation and holiday” (92,2%), followed by “visits to relatives and friends” (6.5%).

82.1% of the tourists were lodged in a paid collective accommodation, 14.5% stayed in a secondary dwelling or in a family house and 3.4% chose a paid private accommodation.

Trip evaluation

In a 1-10 scale, visitors to Madeira, both tourists and excursionists, in average, rated their visit to this Region with a 9.

Visitors’ expenditures

The average daily expenditure per capita (ADEpc) of the surveyed tourists living abroad that visited Madeira in 2016 amounted to EUR 123.94, above the ADEpc registered in 2013 (EUR 116.27). The 4th quarter had the highest value (EUR 129,99) and the 3rd quarter the lowest (EUR 116.75). Tourists from Brazil, Switzerland and the USA were those with a higher ADEpc, of EUR 173.96, EUR 154.58 and EUR 153.93, respectively. The lowest ADEpc were registered in some of main European markets, namely France (EUR 106.37), Italy (EUR 114.35) and UK (EUR 119.11).

The “tourist package” concentrated 50.4% of the overall tourists’ expenditure followed by “restaurants, coffee-shops and bars” (14.5%), “international transports” (12.5%) and “accommodation” (7.5%).

The ADEpc of the same-day visitors in the maritime border was estimated at EUR 62.78, with the highest value taking place in the 1st quarter (EUR 72.79) and the lowest in the 4th quarter (EUR 49.18) of 2016. By country, the highest ADEpc were registered by excursionists coming from Italy (EUR 76.82), the USA (EUR 67.68) and Canada (EUR 66.73).

“Local transport” (38.6%), “personal items” (24.9%) and “restaurants, coffee-shops and bars” (21.0%) were the main classes of expenditure made by same-day visitors in Madeira.

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International Statistical Cooperation

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International Statistical Cooperation

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Statistical Literacy

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Statistical Literacy

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