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[NOTE: Regarding the monthly publication of Tourism data for the year 2020, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same, since the local accommodation under 10 beds is not included in the compilation of these variables.]
In August 2020
Despite the huge drop, data for tourism accommodation show some recovery compared to July, with almost half of the establishments having guest flow
The first estimates for the month of August 2020 show that 49.4% of the establishments had guest flow (66.6% of the total tourist accommodation capacity). Analysing by segment, rural tourism had the highest percentage of establishments with guest flow (68.3%), followed by hotels establishments with 66.9% and local accommodation establishments with 47.4%.
Excluding local accommodation under 10 beds, overnight stays decreased by 72.2% year-on-year. Total revenue and revenue from accommodation dropped by 74.0% and 74.1%, respectively. In the country, overnight stays plunged by 47.1%, total revenue declined by 48.9% and revenue from accommodation by 49.2%.
In the month of reference, the number of overnight stays in the Autonomous Region of Madeira (considering all local accommodation) stood at 266.8 thousand. Total revenue and revenue from accommodation amounted to 12.1 and 8.1 million euros, respectively.
The overnight stays in hotel establishments dropped by 73.9% year-on-year and were responsible for 73.1% of the total, while the overnight stays in local lodging decreased by 58.7% compared to the same month of the previous year and accounted for 23.3% of the total. In turn, rural tourism, registered a year-on-year change rate of -52.3%, representing only 3.6% of overnight stays.
In the main markets, the estimated changes in overnight stays in the month of August 2020 show a not so negative performance as in July, with the British market having the biggest fall, of 83.9%, followed by the French (-82.8%) and German (-71.3%) markets. The drop in the Portuguese market was less pronounced, with the overnight stays declining by 19.1%. In cumulative terms (from January to August 2020), the French market, as in the previous month, continues to record the biggest drop in the number of overnight stays,-82.0%, followed by the German and British markets, with a decrease of 66.3% and 65.5%, respectively. The Portuguese market had, for the same period, a less pronounced drop (48.2%), compared to the same period last year.
Considering the January to August period, overnight stays decreased by 66.9% year-on-year, while total revenue and lodging revenue declined by 69.3% and 69.5%, respectively.
The bed occupancy rate in the reference month reached 28.2%, dropping by 42.1 percentage points over the same month of the previous year. In turn, the room occupancy rate reached 29.1%.
In August 2020, the average income per room (RevPAR) continued to be significantly low, recording a year-on-year change rate of -63.7% and decreasing to € 21.43. The average daily rate (ADR) declined by 7.0% to €73.69.

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