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[NOTE: Regarding the monthly publication of Tourism data for the year 2021, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same, since the local accommodation under 10 beds is not included in the compilation of these variables.]

In January 2021

114.5 thousand overnight stays were reported by tourist accommodation establishments in Madeira, a 78.4% drop compared to the same period in the previous year

The first estimates for January 2021 show that 43.8% of the establishments had a guest flow (55.3% of the total tourist accommodation capacity). Hotel establishments had the highest percentage of establishments which had guests (58.8%), followed by rural tourism with 50.0% and local accommodation establishments with 42.5%.

In the month of reference, the number of overnight stays in the Autonomous Region of Madeira (considering all local accommodation) stood at 114.5 thousand, a 78.4% decline compared to January 2020. Excluding local accommodation under 10 beds, overnight stays decreased by 81.2% year-on-year. Total revenue and revenue from accommodation amounted to 5.2 and 3.3 million euros, dropping by 79.1% and 79.5%, respectively. In the country, overnight stays plunged by 78.2%, total revenue declined by 81.2% and revenue from accommodation by 80.8%.

The overnight stays in hotel establishments dropped by 83.9% year-on-year and concentrated 62.1% of the total, while the overnight stays in local lodging decreased by 53.1% compared to the same month of the previous year and accounted for 34.4% of the total. In turn, rural tourism, registered a year-on-year change rate of -24.7%, representing only 3.5% of overnight stays.

In the main markets, substantial decreases in overnight stays were recorded. The British market had the sharpest drop, with -91.7% in overnight stays, followed by the French market with -78.9% and the German market with -61.1%. The national market also registered a very significant drop (-57.9%) compared to previous months.

The bed occupancy rate in the reference month reached 13.5%, dropping by 30.9 percentage points over the same month of the previous year. In turn, the room occupancy rate reached 15.9%.

In January 2021, the average income per room (RevPAR) continued to be significantly low, recording a year-on-year change rate of -67.3% and decreasing to € 10.32. The average daily rate (ADR) grew by 2.1% to €65.00.

Alojamento Turistico RAM Jan 2021 EN

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