[Note: Regarding the monthly release for the reference year 2025, DREM follows Statistics Portugal (INE) in the simultaneous release of the full set of variables for tourist accommodation, now carried out at the end of month n+1. While this timeframe was already applied to guests and overnight stays, the publication of results for occupancy rates and revenue indicators was only done 45 days after the reference period. Now, all data will be released simultaneously each month, with preliminary figures. On the other hand, DREM will continue to release an aggregate that includes hotels, rural tourism, and all local accommodation, regardless of the number of beds. In turn, INE, in its release, excludes local accommodation with fewer than 10 beds. As a result, in this press release, in Em Foco, and in the tables published by DREM, the total number of guests and overnight stays will be higher than INE’s figures. For the variables of occupancy rates, rooms, revenues, and personnel costs, the values are consistent with those of INE as these exclude local accommodation with fewer than 10 beds.]

In May 2025

Overnight stays in tourist accommodation in the Autonomous Region increased by 7.8% year-on-year, with the share of local accommodation exceeding 30%

In May 2025, the tourist accommodation in the Autonomous Region of Madeira recorded 235.7 thousand guest arrivals, generating 1 152.7 thousand overnight stays. These figures correspond to year-on-year increases of 8.4% and 7.8%, respectively. The hotel sector accounted for 67.0% of overnight stays (771.8 thousand), representing a 3.3% increase compared to the same month of the previous year. Local accommodation (30.6% of the total) and rural tourism (2.4% of the total) recorded year-on-year growth of 19.3% and 6.8%, respectively.

For comparability with data released by INE, local accommodation with fewer than 10 beds must be excluded. Under this approach, overnight stays in tourist accommodation grew by 3.3% compared to May 2024, exceeding the national average change of +1.3%.

In May 2025, the largest increases in overnight stays occurred in Norte (+6.6%) and Centro (+5.6%). The Algarve and Grande Lisboa regions recorded decreases (-3.1% and -0.7%, respectively). Algarve accounted for 25.8% of the total overnight stays, followed by Grande Lisboa (24.1%).

The net bed occupancy rate for tourist accommodation in the Region in May 2025 was 72.3%, representing an increase of 0.6 percentage points (pp) compared to the same month in 2024 (71.7%). The room occupancy rate reached 82.6% (up from 81.7% in May 2024).

In the same reference month, the average length of stay across all types of tourist accommodation was 4.44 nights (4.48 nights in May 2024). Hotels continued to register the highest average stay (4.56 nights), followed by local accommodation (4.28 nights) and rural tourism, which recorded the lowest figure (3.48 nights).

In the first five months of 2025, the total number of guests in the Region’s tourist accommodation amounted to 934.1 thousand, representing a 7.8% increase compared to the same period in 2024. Overnight stays also increased by 8.3%, surpassing 4.8 million.

The top 10 source markets accounted for 82.9% of total overnight stays in May 2025. Notably, Germany stood out with the highest share (18.3% of total overnight stays; -4.5% compared to May 2024), followed by Portugal (17.4%; +45.7%), overtaking the United Kingdom. These results may have been influenced by the Flower Festival, held in May, which typically attracts a significant number of domestic tourists. The UK accounted for 15.8% of total overnight stays, a 1.0% year-on-year increase. France ranked fourth (10.0%; -10.1%) and Poland fifth (5.8%; +20.8%).

Cumulatively, from January to May 2025, the two main source markets showed opposing trends: overnight stays by German residents increased by 1.0%, while those from the UK decreased by 1.5%. Meanwhile, the Portuguese resident market, the third largest, showed a strong year-on-year growth of 35.2%.

In May 2025, total revenue and revenue from accommodation in the Region grew by 21.1% and 21.3%, respectively, totalling 85.2 million euros and 61.1 million euros. Nationally, total revenue went up by 8.7% and revenue from accommodation rose by 8.9%.

From January to May 2025, revenue in the Autonomous Region of Madeira registered year-on-year increases of +21.0% (total revenue) and +22.7% (revenue from accommodation), amounting to 322.0 million euros and 230.3 million euros, respectively.

In May 2025, the average revenue per available room (RevPAR) in the Region’s tourist accommodation (excluding local accommodation with fewer than 10 beds) stood at 108.13 euros, an increase of 18.5% compared to May 2024. The average daily rate (ADR) rose from 111.74 euros in May 2024 to 130.89 euros in May 2025, representing a 17.1% increase.

Between January and May 2025, RevPAR across all tourist accommodation (excluding local accommodation with fewer than 10 beds) reached 86.11 euros, a 21.0% increase compared to the same period in 2024. In the hotel sector, RevPAR was 92.23 euros (+22.1%). As for ADR, it stood at 114.62 euros across all tourist accommodation (+17.4%) and 117.86 euros in hotels (+17.8%).

For more information, please consult:

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