[NOTE: Regarding the monthly release for the reference year 2023, the Regional Directorate of Statistics of Madeira maintains the model from the previous year, releasing an aggregate that includes hotels, rural tourism, and all local accommodation, regardless of the number of beds. However, it´s important to note that Statistics Portugal (INE), in its release, excludes local accommodation with fewer than 10 beds, so in this press release, in the “In Focus” section, and in the tables published by DREM, a total higher than that of INE is mentioned, regarding guests and overnight stays. For the variables of occupancy rates, rooms, revenue, and personnel costs, the values ​​are the same as INE’s because their calculation excludes local accommodation below 10 beds.]

In the year 2023

Total revenue in tourist accommodation in the Region surpassed 652 million euros, growing by more than 23%

Estimates for December 2023 reveal that 86.2% of tourist accommodation establishments in the Autonomous Region of Madeira (ARM) recorded guest activity this month. Analysing by segment, it is observed that hotels have the highest percentage of establishments with guest activity (91.3%), followed by local accommodation, with 86.0%, and rural tourism, with 85.7%.

In December 2023, the number of overnight stays in tourist accommodation approached 686.7 thousand, representing an increase of 2.9% compared to the same month of the previous year (667.2 thousand). It should be noted that excluding local accommodation with fewer than 10 beds, overnight stays in tourist accommodation recorded a 1.0% decrease compared to December 2022, a trend contrary to the national level (+8.2%). Total and accommodation revenue in December 2023 showed year-on-year growth of 11.1% and 13.4%, respectively, reaching 45.0 and 30.4 million euros. In the country, in the same month, year-on-year changes were also positive, both in total revenue (+13.9%) and revenue from accommodation (+15.0%).

From January to December 2023, overnight stays in total tourist accommodation in the Region increased by 13.6% compared to the same period the previous year, surpassing 10.9 million, while total revenue and revenue from accommodation increased by 23.2% and 26.2%, respectively, reaching around 652.7 and 460.7 million euros.

It is important to highlight that hotels concentrated 71.4% of overnight stays in December 2023 (490.4 thousand), decreasing by 3.3% year-on-year, while local accommodation (26.3% of the total) and rural tourism (2.3% of the total) grew by 23.9% and 8.5%, respectively. From January to December 2023, hotels accounted for 73.9% of overnight stays, showing an 8.1% growth, while local accommodation accounted for 23.8% of them, representing a 34.0% increase compared to the previous year. Rural tourism accounted for 2.3% of overnight stays, which increased by 19.8% compared to 2022 in this segment.

Analysing overnight stays in the three main international source markets in December 2023, negative year-on-year changes were observed in the French (-19.4%) and British (-6.6%) markets, while the German market saw an increase of 4.5%. Overnight stays originating from the national market increased by 0.9% compared to the same month of the previous year.

Comparing the reference period with December 2019 (pre-pandemic period), activity in tourist accommodation showed a growth of 40.0% in overnight stays, with the market of residents abroad registering an increase of 33.4%. Considering the three main markets in this segment, positive changes were observed in the German market (+24.2%), the French market (+13.5%), and the British market (+12.8%). The national market also showed an increase (+88.2%).

In cumulative terms (from January to December 2023), the four main source markets also showed year-on-year growth in overnight stays, with the German market being the one that showed the most significant increase, of +14.7%, followed by the French, Portuguese, and British markets, with year-on-year increases of 12.9%, 5.3%, and 3.5%, respectively.

In December 2023, the average length of stay in tourist accommodation registered a slight increase compared to the same month of the previous year (4.64 nights), reaching 4.65 nights. On an annual basis, the average length of stay decreased from 4.80 nights in 2022 to 4.66 nights in 2023.

The bed occupancy rate in tourist accommodation, in the reference month, was 49.3%, 0.1 percentage points (pp) lower than observed in the same month of the previous year.

From January to December 2023, this indicator reached 65.2%, 3.7 pp higher than in 2022. The room occupancy rate reached 58.2% (58.8% in December 2022). For the cumulative twelve months of 2023, this rate was 75.5%, representing an increase of 4.8 p.p. compared to 2022.

In December 2023, the RevPAR (revenue per available room) was around 57.36 euros in total tourist accommodation (excluding local accommodation below 10 beds), +10.7% compared to the same month of the previous year. Compared to the value of December 2019 (34.15 euros), there was also an increase of +68.0%. Restricting the analysis to hotels, this indicator showed a year-on-year growth of 12.0%, with its value reaching 61.87 euros (55.24 in December 2022). From January to December 2023, a RevPAR of 73.04 euros was observed in total tourist accommodation (+22.1% compared to the same period the previous year) and 78.35 euros in the hotel sector (+22.8%).

On the other hand, the average daily rate (ADR) in tourist accommodation increased from 88.07 euros in December 2022 to 98.52 euros in December 2023 (+11.9% year-on-year change). In the year 2023, the ADR grew by 14.3%, reaching 96.77 euros.

Number of rounds played on golf courses in the Region increased in 2023

The Golf Courses Survey reveals the completion of 75,072 rounds on the three golf courses in the ARM, between January and December 2023 (+8.3% compared to the same period the previous year), with this activity generating about 3.8 million euros in revenues, +22.1% compared to 2022. 73.9% of rounds were played by non-members, mostly from Nordic countries, Portugal, Germany, and the United Kingdom. Hotels and similar establishments sold 52.6% of the rounds, the golf courses themselves 33.0%, and the remaining 14.3% were transacted by tour operators.

As with tourist accommodation, the number of rounds played and the revenues recorded by golf courses in 2023 constitute historical highs.

Transit passengers at the ARM ports reach record value in 2023

In 2023, according to data provided by the Administration of the ARM Ports, 279 cruise ships docked in the Region, 44 fewer than in 2022 and 19 fewer than in 2019.

The number of transit passengers increased from 410.3 thousand in 2022 to a record 615.7 thousand in 2023, surpassing the 588.9 thousand counted in 2019.

For more information, please access:

• In Focus (Portuguese only)
• Publications

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