[NOTE: Regarding the monthly release for the reference year of 2024, the Regional Directorate of Statistics of Madeira maintains the model from the previous year, releasing an aggregate that includes hotels, rural tourism, and all local accommodation, regardless of the number of beds. Meanwhile, Statistics Portugal (INE), in its release, excludes local accommodation with fewer than 10 beds, so in this press release, "In Focus," and in the tables published by DREM, a total higher than that of INE is mentioned in terms of guests and overnight stays. For variables such as occupancy rates, rooms, revenues, and personnel costs, the values coincide with those of INE because their calculation excludes local accommodation below 10 beds.]

In January 2024, the revenue from accommodation increased more than the overnight stays in the tourist accommodation sector of the Region, resulting in an 11.9% increase in the average daily rate (ADR)

Estimates for January 2024 reveal that 83.9% of tourist accommodation establishments in the Autonomous Region of Madeira recorded guest activity during this month. Upon segment analysis, it is observed that the hotel sector exhibits the highest percentage of establishments with guest activity (91.2%), followed by local accommodation at 83.7%, and rural tourism at 80.3%.

In January 2024, the number of overnight stays in the tourist accommodation establishments approached 698.4 thousand, reflecting an increase of 0.1% compared to the same month the previous year (697.4 thousand).

It is noteworthy that excluding local accommodations with fewer than 10 beds, overnight stays in tourist accommodation experienced a 3.1% decline compared to January 2023, a trend similar to the country’s (-0.1%). Total revenue and revenue from accommodation in January 2024 showed year-on-year growths of 8.8% and 8.9%, respectively, amounting to 39.1 million euros and 27.1 million euros, respectively. In the country, for the same reference month, year-on-year changes were also positive, both in total revenue (+9.4%) and revenue from accommodation (+8.5%).

It is important to highlight that hotels accounted for 72.8% of overnight stays in January 2024 (508.2 thousand), declining by 4.0% year-on-year, while local accommodations (25.0% of the total) and rural tourism (2.2% of the total) grew by 14.1% and 3.4%, respectively.

Analysing overnight stays in the three main international source markets in January 2024, positive year-on-year changes were observed in the British market (+3.8%) and French market (+0.8%), while the German market experienced a 2.7% decline. Overnight stays from the domestic market decreased by 8.6% compared to the same month last year.

In January 2024, the average length of stay in the tourist accommodation establishments increased compared to the same month of the previous year (4.82 nights), reaching 4.91 nights.

The bed occupancy rate of tourist accommodation in the reference month was 51.6%, 0.4 percentage points (pp) lower than observed in the same month the previous year (51.9%). Meanwhile, the room occupancy rate reached 58.5% (60.9% in January 2023).

In January 2024, the RevPAR (revenue per available room) in the tourist accommodation establishments averaged 51.21 euros (excluding local accommodations with fewer than 10 beds), up 7.4% from the same month the previous year.

Furthermore, the average daily rate (ADR) in the tourist accommodation establishments increased from 78.23 euros in January 2023 to 87.54 euros in January 2024 (+11.9% year-on-year change).

For more information, please access:

• In Focus (Portuguese only)
• Publications

Back

• Prev
• Next