[Note: Regarding the monthly release for the reference year 2025, DREM follows Statistics Portugal (INE) in the simultaneous release of the full set of variables for tourist accommodation, now carried out at the end of month n+1. While this timeframe was already applied to guests and overnight stays, the publication of results for occupancy rates and revenue indicators was only done 45 days after the reference period. Now, all data will be released simultaneously each month, with preliminary figures. On the other hand, DREM will continue to release an aggregate that includes hotels, rural tourism, and all local accommodation, regardless of the number of beds. In turn, INE, in its release, excludes local accommodation with fewer than 10 beds. As a result, in this press release, in Em Foco, and in the tables published by DREM, the total number of guests and overnight stays will be higher than INE’s figures. For the variables of occupancy rates, rooms, revenues, and personnel costs, the values are consistent with those of INE as these exclude local accommodation with fewer than 10 beds.] 

In February 2025

Overnight stays in the Region’s tourist accommodation sector grew by 5.0% year-on-year

In February 2025, the Autonomous Region of Madeira recorded the entry of 152.1 thousand guests in tourist accommodation establishments, generating 826.1 thousand overnight stays, reflecting positive year-on-year changes of 2.6% and 5.0%, respectively. The hotel segment accounted for 69.9% of overnight stays (577.4 thousand), observing a 1.9% year-on-year increase, while local accommodation (27.9% of the total) and rural tourism (2.2% of the total) grew by 14.0% and 1.3%, respectively.

For comparability with the data released by Statistics Portugal, local accommodation with fewer than 10 beds must be excluded. Based on this criterion, overnight stays in tourist accommodation showed a 1.4% year-on-year increase, contrasting with the 2.5% decline at the national level. February's results were influenced by calendar shifts, particularly the Carnival period, which fell in March 2025 instead of February the previous year. Additionally, February 2025 had one less day than 2024, a leap year.

In February 2025, in addition to the Autonomous Region of Madeira, only three other NUTS II regions recorded growth in overnight stays: Península de Setúbal (+7.8%), the Autonomous Region of the Azores (+5.1%), and Norte (+0.9%). The remaining regions experienced declines, with the steepest drops observed in Oeste e Vale do Tejo (-7.1%), Grande Lisboa (-5.6%), and Algarve (-5.1%).

The net bed occupancy rate in February 2025 stood at 61.8%, up 1.4 percentage points year-on-year, while the room occupancy rate reached 71.4% (69.2% in February 2024).

In February 2025, the average stay in tourist accommodation increased to 4.84 nights (4.78 nights in February 2024), with the longest durations recorded in hotels (4.89 nights) and local accommodation (4.84 nights), followed by rural tourism (3.75 nights).

From January to February 2025, guest arrivals totaled 285.3 thousand (+7.0% compared to 2024), while overnight stays neared 1.6 million (+8.1% year-on-year).

The top 10 source markets accounted for 82.8% of overnight stays in February 2025. The United Kingdom and Germany each represented 19.3% of the total, with the former decreasing (-8.0%) and the latter rising (+1.3%). The Portuguese market ranked third (15.7%), growing 16.0% year-on-year. Poland followed in fourth place (10.3%; +37.3%), ahead of France (4.7%; +3.7%) and Denmark (3.9%; -2.4%).

Year-to-date (January–February 2025), the German market showed a 5.0% increase in overnight stays, while the UK market declined by 5.4%. The Portuguese market grew 22.3% over the same period.

Total revenue and revenue from accommodation, in February 2025, showed year-on-year growth of 16.7% and 20.6%, respectively, reaching 49.1 million euros and 34.9 million euros, respectively. At the national level, revenue growth was more modest (total revenue: +4.0%; revenue from accommodation: +3.4%). Cumulatively, Madeira recorded increases of +22.9% in total revenue and +24.6% in revenue from accommodation, amounting to 99.4 million euros and 69.3 million euros, respectively.

In February 2025, the revenue per available room (RevPAR) in tourist accommodation (excluding local accommodation below 10 beds) was around 71.52 euros, +22.4% compared to the same month of the previous year. In turn, the average daily rate (ADR) in tourist accommodation increased from 84.42 euros in February 2024 to 100.13 euros in February 2025 (+18.6%).

From January to February 2025, the RevPAR for all tourist accommodation (excluding local accommodation with fewer than 10 beds) was 67.11 euros, up by 23.5% compared to the same period of the previous year, and 72.47 euros in the hotel sector (+25.1%). In terms of ADR, the values were higher, totalling 100.60 euros for the overall tourist accommodation (+17.9% year-over-year) and 103.23 euros for hotels (+18.0%).

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