[Note: Regarding the monthly release for the reference year 2025, DREM follows Statistics Portugal (INE) in the simultaneous release of the full set of variables for tourist accommodation, now carried out at the end of month n+1. While this timeframe was already applied to guests and overnight stays, the publication of results for occupancy rates and revenue indicators was only done 45 days after the reference period. Now, all data will be released simultaneously each month, with preliminary figures. On the other hand, DREM will continue to release an aggregate that includes hotels, rural tourism, and all local accommodation, regardless of the number of beds. In turn, INE, in its release, excludes local accommodation with fewer than 10 beds. As a result, in this press release, in Em Foco, and in the tables published by DREM, the total number of guests and overnight stays will be higher than INE’s figures. For the variables of occupancy rates, rooms, revenues, and personnel costs, the values are consistent with those of INE as these exclude local accommodation with fewer than 10 beds.]

In January 2025

Tourist accommodation overnight stays in the Region grew by 12.4% year-on-year

In January 2025, tourist accommodation establishments in the Autonomous Region of Madeira recorded 133.3 thousand guest arrivals, generating 780.5 thousand overnight stays, translating into year-on-year increases of 12.6% and 12.4%, respectively. The hotel segment accounted for 71.6% of overnight stays (558.9 thousand), observing a 10.8% year-on-year growth, while local accommodation (26.3% of the total) and rural tourism (2.1% of the total) saw increases of 17.9% and 5.0%, respectively.

For comparability with the data released by INE, local accommodation with fewer than 10 beds must be excluded. Based on this calculation method, overnight stays in tourist accommodation recorded a year-on-year increase of 9.3%, exceeding the national growth rate of 6.3%.

In January 2025, all nine NUTS 2 regions recorded increases in overnight stays. The highest growth rates were observed in Península de Setúbal (+14.4%), Alentejo (+11.4%), and the Autonomous Region of the Azores (+10.2%), while the Algarve recorded the most modest increase (+1.1%).

The net bed occupancy rate of tourist accommodation in the month under review was 54.1%, 2.9 percentage points higher than in the same month of the previous year. In turn, the room occupancy rate reached 62.4% (58.5% in January 2024).

In January 2025, the average length of stay in tourist accommodation increased compared to the same month of the previous year (4.89 nights), reaching 4.95 nights. The highest values continued to be observed in hotels (5.02 nights) and local accommodation (4.92 nights), followed by rural tourism (3.55 nights).

Notably, the top 10 source markets accounted for 83.1% of total overnight stays recorded in January 2025. The United Kingdom remained the largest market (20.9% of the total), despite a 3.1% year-on-year decline. Germany followed (19.7% of the total) with an increase of 9.7% compared to January 2024. The Portuguese market ranked third (15.6% of the total), with a year-on-year growth of 37.2%. In fourth place was the Polish market (10.3% of the total), which recorded a substantial increase of 35.8%. Denmark (3.5%; +5.4%) and France (3.0%; -7.3%) followed.

Total revenue and revenue from accommodation in January 2025 showed year-on-year growth of 29.0% and 28.3%, respectively, reaching 50.0 million euros and 34.3 million euros. Nationally, in the month under review, year-on-year changes were also positive, with total revenue increasing by 13.8% and revenue from accommodation by 14.2%.

In January 2025, the average revenue per available room (RevPAR) in tourist accommodation (excluding local accommodation with fewer than 10 beds) was 62.89 euros, up 24.5% compared to the same month of the previous year. Meanwhile, the average daily rate (ADR) in tourist accommodation increased from 86.29 euros in January 2024 to 100.83 euros in January 2025 (+16.8% year-on-year).

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