[Note: Regarding the monthly release for the reference year 2025, DREM follows Statistics Portugal (INE) in the simultaneous release of the full set of variables for tourist accommodation, now carried out at the end of month n+1. While this timeframe was already applied to guests and overnight stays, the publication of results for occupancy rates and revenue indicators was only done 45 days after the reference period. Now, all data will be released simultaneously each month, with preliminary figures. On the other hand, DREM will continue to release an aggregate that includes hotels, rural tourism, and all local accommodation, regardless of the number of beds. In turn, INE, in its release, excludes local accommodation with fewer than 10 beds. As a result, in this press release, in Em Foco, and in the tables published by DREM, the total number of guests and overnight stays will be higher than INE’s figures. For the variables of occupancy rates, rooms, revenues, and personnel costs, the values are consistent with those of INE, as these exclude local accommodation with fewer than 10 beds.]

In June 2025

Overnight stays in tourist accommodation in the Autonomous Region of Madeira increased by 9.2% year-on-year, nearly reaching 6 million in the first semester 

In June 2025, the tourist accommodation in the Autonomous Region of Madeira recorded 225.7 thousand guest arrivals, generating 1 154.6 thousand overnight stays, corresponding to year-on-year increases of 12.2% and 9.2%, respectively. The hotel sector accounted for 68.1% of overnight stays (786.4 thousand), registering a 5.1% increase compared to June 2024. Local accommodation and rural tourism accounted for 29.6% and 2.3%, respectively, with growth rates of +20.4% and +5.2%.

For comparability with data released by INE, local accommodation with fewer than 10 beds must be excluded. Under this approach, overnight stays increased by 4.8% compared to June 2024, a rate higher than the national average of +3.1%.

In June 2025, all nine NUTS 2 regions recorded increases in overnight stays. The most significant growth was observed in Alentejo (+9.6%) and Norte (+6.6%), while Grande Lisboa (+0.1%) and Azores (+0.7%) registered the smallest increases. Madeira ranked fourth, with a 4.8% increase.

The net bed occupancy rate in the ARM stood at 74.3%, up 1.7 percentage points (pp) from June 2024 (72.6%). The room occupancy rate reached 84.4%, compared to 82.2% in the same month of the previous year.

The average length of stay in June 2025 was 4.58 nights, slightly below the 4.71 nights recorded in June 2024. Hotels maintained the highest average stay (4.72 nights), followed by local accommodation (4.37 nights), while rural tourism recorded the lowest, at 3.50 nights.

In the first six months of 2025, the total number of guests in the Region’s tourist accommodation amounted to 1 160.8 thousand, a year-on-year increase of 8.8%. Overnight stays grew by 8.5%, nearly reaching 6 million.

The ten main source markets accounted for 83.5% of total overnight stays in June 2025. The national market held the largest share, with 20.6% of the total and a remarkable growth of +45.8% compared to June 2024. Germany ranked second (17.7%; +0.4%), surpassing the United Kingdom (16.5%; -1.7%). The French market ranked fourth (7.9%; -8.2%), followed by Poland (6.2%; +17.6%).

In cumulative terms (January to June 2025), German overnight stays increased by 1.0%, while those from the United Kingdom declined by 1.3%. The national market recorded the most significant year-on-year growth, with an increase of +36.5%.

In June 2025, the total revenue and revenue from accommodation rose by 17.7% and 20.0%, respectively, amounting to 82.3 million euros and 58.9 million euros. Nationwide, the respective growth rates for the same indicators were +7.6% and +7.9%.

From January to June 2025, total revenue in the ARM reached 404.5 million euros (+20.3%), while revenue from accommodation totalled 289.4 million euros (+22.2%).

The Revenue per Available Room (RevPAR) for June 2025 was approximately 107.03 euros (excluding local accommodation with fewer than 10 beds), representing a 17.2% increase compared to June 2024. The Average Daily Rate (ADR) rose from 111.12 euros in June 2024 to 126.82 euros in June 2025, reflecting a year-on-year growth of 14.1%.

In the first semester of 2025, the RevPAR for the entire tourist accommodation sector (excluding small-scale local accommodation) was 89.73 euros, up 20.3% from the same period in 2024. In the hotel sector, RevPAR stood at 96.03 euros (+21.2%). ADR was higher, reaching 116.86 euros across all types of accommodation (+16.7%) and 120.11 euros in hotels (+17.0%).

Number of rounds played on golf courses in the Region increased by 14.2% in the first half of 2025

In the first half of 2025, the Golf Courses Survey recorded 49 673 rounds played across the three golf courses in the ARM, a 14.2% increase compared to the same period of 2024. This activity generated approximately 2.6 million euros in revenue (+9.5%). Notably, 80.0% of the rounds were played by non-members (77.9% in the first half of 2024), mainly from Nordic countries, Germany, and the United Kingdom. Hotels and similar establishments were responsible for 63.7% of bookings, golf courses for 23.8%, and tour operators for 12.5% (compared to 63.7%, 25.2%, and 11.2% respectively in 2024).

Cruise ship transit passengers visiting the Autonomous Region of Madeira increased by 10.9% in the first half of 2025

According to data from the Ports Administration of the ARM, in the first semester of 2025, 171 cruise ships docked at Madeira’s ports, bringing 374 058 transit passengers, an increase of 10.9% compared to the same period in 2024, with 32 additional port calls recorded.

For more information, please consult:

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• In Focus (Portuguese only)
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