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[NOTE: Regarding the monthly publication of Tourism data for the year 2020, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same, since the local accommodation under 10 beds is not included in the compilation of these variables.]
In April 2020
Main indicators of the tourist accommodation sector in Autonomous Region of Madeira show an almost 100% drop due to COVID-19
Initial estimates of tourism accommodation for April 2020 show a decrease in the number of overnight stays (-99.0%), total revenue (-99.7%) and revenue from accommodation (-99.6%), due to the impact of the COVID-19 pandemic and the restrictive measures adopted. It is important to highlight that about 97.0% of tourist accommodation establishments were closed or with no movement of guests. The most affected segment was rural tourism, followed by hotels and local accommodation, with 100%, 97.4% and 96.8% of establishments closed or with no guests, respectively.
Excluding local accommodation under 10 beds, overnight stays decreased by 99.0% year-on-year. In the country, overnight stays dropped by 97.0%, while total revenue and revenue from accommodation sunk by 98.3% and 98.0%, respectively.
In the month of reference, the number of overnight stays in the Autonomous Region of Madeira (considering all local accommodation) stood at 7.0 thousand. Total revenue and revenue from accommodation amounted to 91 and 89 thousand euros, respectively.
The overnight stays in hotel establishments dropped by 99.8% year-on-year and were responsible for 16.0% of the total, while the overnight stays in local lodging decreased by 94.7% compared to the same month of the previous year and accounted for 84.0% of the total. In turn, rural tourism, was the most affected segment, with no guest flow in April 2020.
Compared to April 2019, all the main markets had a negative performance near -100%, with the German and British markets sinking by 99.7% and the French market decreasing by 99.6%. The Portuguese market dropped by 95.2%.
Considering the January to April period, overnight stays decreased by 39.0% year-on-year, while total revenue and lodging revenue declined by 40.5% and 41.2%, respectively.
The bed occupancy rate in the reference month reached 13.5%, dropping by 46.3 percentage points over the same month of the previous year, In turn, the room occupancy rate reached 16.4%.
It should be highlighted that the average length of stay increased from 4.76 nights in April 2019 to 20.51 nights in April of this year.
In the context of a state of emergency, the average income per room (RevPAR) values are historically low, recording a year-on-year change rate of -90.1% and decreasing to € 4.53. The average daily rated (ADR) fell by 60.4% in April 2020 to € 27.65.

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