[NOTE: Regarding the monthly publication of Tourism data for the year 2021, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism, and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same since the local accommodation under 10 beds is not included in the compilation of these variables.]

In October 2021

Main tourism indicators surpassed the last pre-pandemic year figures

The first estimates for October 2021 show that 78.9% of the establishments of the Autonomous Region of Madeira had a guest flow (92.8% of the total tourist accommodation capacity). Hotel establishments had the highest percentage of establishments that had guests (88.5%), followed by Rural tourism establishments with 80.6% and local accommodation with 78.1%.

In the month of reference, there was an estimated total of 726.0 thousand in overnight stays in tourist accommodation in the Autonomous Region of Madeira, representing a very significant increase of 154.2% compared to the same month of the previous year (285.6 thousand of overnight stays in 2020). It is important to note that the number of overnight stays in October 2021 surpassed the values recorded in October 2019 (686.3 thousand overnight stays). For the first time since the beginning of the pandemic (March 2020), the monthly overnight stays in 2021 are higher than in the corresponding month of the pre-pandemic year.

Excluding local accommodation under 10 beds, overnight stays from tourist accommodation increased by 157.7% compared to October 2020, a higher change rate than the one recorded in the country, which was 139.0%. Total income and income from accommodation increased at a higher proportion than overnight stays (172.4% and 185.1%, respectively). In the country, the total income and income from accommodation registered, in the same order, positive changes of 169.4% and 177.9%.

Hotel establishments concentrated 81.1% of overnight stays, growing by 159.7% year-on-year. In turn, the local lodging recorded an increase of 135.2%, comprising 16.6% of the total of overnight stays, while rural tourism only registered 2.2% of overnight stays, corresponding to an increase of 118.6%.

From January to October 2021, the overnight stays in total tourist accommodation in the Region recorded an increase of 62.3% compared to the same period of the previous year, reaching around 4.0 million, while the total income and accommodation income showed an increase of 83.7% and 90.4%, respectively.

In the main markets, in October 2021, there were very positive year-on-year changes. The French market grew by 280.4%, followed by the German market (+184.1%) and the British market (+82.5%). The Portuguese market followed the same trend, recording a considerable growth of +99.9% of overnight stays. Year-to-date (from January to October 2021), the main outbound markets showed growth in this variable, with the French market having the most significant increase, of 113.6%, followed by the market for residents in Portugal, the United Kingdom, and Germany, with an increase of 105.8%, 33.9%, and 1.6%, respectively, when compared to the same period last year.

Comparing the reference period with October 2019 (pre-pandemic period), the activity in tourist accommodation showed an increase of 5.8% in overnight stays, although there is still a decline in the market for residents abroad (-3.8%). Of the main markets in this segment, the French registered the sharpest drop (-25.4%), followed by the German market with -6.8% and the British market with -1.2%. The domestic market maintains the growth trend that has been recorded in recent months, also surpassing the values ​​of October of the two previous years (+78.0% compared to October 2019).

The average stay in tourism accommodation, in October 2021, registered an increase compared to the same month of the previous year (4.48 nights), standing at 4.88 nights.

The bed occupancy rate in the reference month reached 59.4%, growing by 29.4 percentage points over the same month of the previous year. In turn, the room occupancy rate reached 66.5%.

In October 2021, the average income per room (RevPAR) was 50.20 euros in tourist accommodation (excluding local accommodation below 10 beds), +126.4% compared to the same month of the previous year. Comparing with the values ​​of October 2019, RevPAR grew by 20.9% (41.52 euros in October 2019).

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