[Preliminary Note: In the monthly release for the reference year of 2023, DREM (Regional Directorate of Statistics of Madeira) follows the same reporting model as the previous year, which includes hotels, rural tourism, and all types of local accommodation, regardless of the number of beds. However, Statistics Portugal (INE) excludes local accommodation with less than 10 beds in its release. Therefore, in this press release, the "In Focus" section and the tables published by DREM show higher total figures for guests and overnight stays compared to those reported by INE. However, variables such as occupancy rates, number of rooms, revenue, and personnel costs align with INE's data, as these calculations exclude local accommodation establishments with fewer than 10 beds.]

In March 2023

Number of overnight stays exceeded 855.8 thousand, marking a significant milestone as it surpassed the 2 million mark for the first time in the first quarter of a year

Analysing the different segments, it is observed that hotels had the highest percentage of establishments with guest activity (89.9%), followed by rural tourism (89.2%) and local accommodation (88.8%).

In March 2023, the number of overnight stays in tourist accommodation exceeded 855.8 thousand, reflecting a 32.7% increase compared to the same month last year (644.8 thousand overnight stays in March 2022).

Excluding local accommodation with less than 10 beds, overnight stays in tourist accommodation recorded a 27.9% increase compared to March 2022, slightly higher than the national level (+26.7%). Total revenue and revenue from accommodation in March 2023 showed year-on-year growth of 42.3% and 51.9%, respectively, reaching 47.4 million euros and 33.8 million euros. In the country, during the same reference month, total revenue and revenue from accommodation also experienced positive year-on-year changes of 45.1% and 49.0%, respectively.

From January to March 2023, total overnight stays in tourist accommodation in the Region recorded a 52.8% increase compared to the same period last year, approaching 2.3 million.

Hotels accounted for 74.6% of overnight stays (638.8 thousand) in March 2023, growing by 25.8% in year-on-year terms. Meanwhile, local accommodation (22.8% of the total) went up by 60.3%, and rural tourism (2.5% of the total) rose by 43.9%.

Analysing overnight stays by the main source markets, it is observed that the French market stood out with the highest growth of 42.9%, followed by the German and British markets with increases of 31.9% and 10.3% respectively. Overnight stays generated by the national market also increased compared to March 2022 (+46.9%).

When comparing the reference period with March 2019 (pre-pandemic period), tourist accommodation activity showed a 30.9% growth in overnight stays, with the foreign resident market experiencing a 20.0% increase. Considering the main markets in this segment, positive changes were recorded in the British (+12.6%), French, and German markets (both with +10.6%). The national market maintained its growth trend observed in recent months (+132.9%).

Year to date (from January to March 2023), the main source markets also experienced year-on-year growth in this variable, with the French market showing the most significant increase of 68.5%, followed by residents in Portugal, Germany, and the United Kingdom, with year-on-year increases of 66.3%, 53.6%, and 36.6%, respectively.

In March 2023, the average length of stay in overall tourist accommodation recorded a slight decrease compared to the same month of the previous year (4.78 nights), settling at 4.46 nights.

The bed occupancy rate in tourist accommodation in the reference month was 63.2%, 9.3 percentage points higher than the same month last year (53.9%). In turn, the room occupancy rate reached 73.5% (62.3% in March 2022).

In March 2023, the RevPAR (Revenue per Available Room) in the overall tourist accommodation (excluding local accommodation with less than 10 beds) reached around 64.28 euros, indicating a significant increase of 43.1% compared to the same month of the previous year. Additionally, when compared to the value in March 2019 (42.88 euros), there was also a notable increase of 49.9%. When considering only hotels, this indicator showed a year-on-year increase of 44.1%, with a value of 69.12 euros (+49.6% compared to March 2019). From January to March 2023, the RevPAR was 56.27 euros in the overall tourist accommodation (+59.5% compared to the same period last year) and 60.24 euros in the hotel sector (+60.8%). The average daily rate (ADR) per room in tourist accommodation increased from 72.15 euros in March 2022 to 87.44 euros in March 2023 (+21.2% year-on-year change), with hotels recording an ADR of 89.97 euros (+21.5% compared to the same month of 2022).

Number of rounds played in the region's golf courses increased by 3.5% in the first quarter of 2023

According to the Golf Course Survey, the three golf courses in the Autonomous Region of Madeira recorded a total of 23,759 rounds played between January and March 2023. This represents a 3.5% increase compared to the same period last year and a 4.3% increase compared to the first quarter of 2019. These rounds generated approximately 1.3 million euros in revenue. The majority of rounds, accounting for 80.8%, were played by non-members, with a significant portion coming from the Nordic countries, Germany, and the United Kingdom. Hotels and similar establishments sold 51.0% of the rounds, golf courses themselves sold 29.6%, and the remaining 19.4% were transacted by tour operators.

Approximately 229,800 transit passengers visited the Autonomous Region of Madeira on cruise ships in the first quarter of 2023

According to data provided by the Administration of the Ports of the Autonomous Region of Madeira, a total of 229,767 transit passengers were recorded on the 94 cruise ships that docked at the ports. This represents a remarkable growth of 142.2% compared to the same period in the previous year. When comparing the current period to the first quarter of 2019, which was before the pandemic, there was a slight increase of 2.2% in the number of ships that docked at the ports (an additional 2 ships), and the number of transit passengers experienced a positive year-on-year change of 10.3%.

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