In the 1^st half of 2026

Sales of Madeira Wine fell 4.7% in value and 10.5% in volume, year-on-year

According to data provided by IVBAM – Instituto do Vinho, do Bordado e do Artesanato da Madeira, IP-RAM, the commercialisation of Madeira Wine stood at around 1.2 million litres in the first six months of 2026, generating first-sale revenues of 8.9 million euros. Compared with the same period a year earlier, there was a year-on-year decrease of 10.5% in volume and 4.7% in value.

In the half-year under review, sales in the national market reached 302.0 thousand litres and exceeded 2.9 million euros, of which 253.3 thousand litres and 2.3 million euros corresponded to sales made in the Autonomous Region of Madeira. Thus, compared with the same period of 2025, sales within national territory showed a positive change of 22.3% in volume and 21.3% in value.

Exports to European Union countries stood at around 535.7 thousand litres, generating revenue of 2.7 million euros, representing a year-on-year decrease in volume and in value of 25.1% and 21.9%, respectively. In turn, exports to third countries stood at 404.9 thousand litres, generating revenue of around 3.3 million euros, corresponding to year-on-year changes of -4.9% in volume and -5.7% in value.

Among European Union (EU) countries, the decrease in the French market is worth highlighting, the most important market among EU countries, which recorded decreases of 29.5% and 30.9% in volume and value, respectively. The Belgian market, the third most important in the EU, saw decreases of 72.0% in volume and 48.6% in value. This half-year, the second-largest market, Germany, showed a slight decline, with -5.1% in volume and -1.1% in value. With a smaller share, in the opposite direction, the Netherlands stood out, showing a positive change both in volume and in value (+27.0% and +7.8%, respectively), as did Sweden, with an increase in volume (+18.3%) and a slight decrease in value (-0.2%).

In the non-EU market, the United States stood out positively, recording increases both in volume (+0.5%) and in value (+8.4%). Among the countries in the non-EU market, Japan was the destination to which the largest volume of Madeira Wine was exported; however, year-on-year, there was a decline in volume (-14.5%) and in value (-18.9%). Another important non-EU market, the United Kingdom, also showed a reduction of 8.9% in volume and 32.9% in value. With less prominence, but showing a positive movement, China stood out (+53.0% in volume and +61.0% in value), as did Switzerland, which, although showing a decrease in volume, recorded an increase in value (-3.3% and +8.2%, respectively).

Of the total sold in the first six months of 2026, 83.8% corresponded to bottled wine, sold at an average of 7.94 euros/litre (7.57 euros/litre in the first six months of 2025). The remaining wine was sold in bulk, at an average price of 2.98 euros/litre (0.27 euros/litre more than in the same period a year earlier).

Narrowing the analysis to the 2^nd quarter of 2026, the commercialisation of Madeira Wine in this period reached 584.3 thousand litres, generating first-sale revenues of around 4.3 million euros. Compared with the 2^nd quarter of 2025, there were decreases of 21.2% and 10.6% in volume and value, respectively.

For further information, please visit:

• Dashboard - June 2026
• Tables (Madeira Wine)

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