[NOTE: Regarding the monthly publication of Tourism data for the year 2022, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism, and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same since the local accommodation under 10 beds is not included in the compilation of these variables.]

In June 2022

Tourist activity in the Region set a new record in both overnight stays and revenue

The first estimates for June 2022 show that 88.9% of the establishments had a guest flow. Hotel establishments had the highest percentage of establishments which had guests (92.5%), followed by rural tourism with 88.9% and local accommodation establishments with 88.7%.

In the month of reference, there was an estimated total of 948.7 thousand overnight stays in tourist accommodation, in the Autonomous Region of Madeira, representing a very significant increase of 158.3% compared to the same month of the previous year (367.3 thousand overnight stays in 2021). As mentioned by DREM before, in the flash estimate for the reference month, that figure becomes the new monthly maximum in absolute terms, surpassing the previous record of August 2017.

It should be noted that, excluding local accommodation under 10 beds, overnight stays from tourist accommodation increased by 159.0% compared to June 2021, higher than that recorded in the country, which was 110.2%. Total income and income from accommodation increased at a higher proportion than overnight stays (196.2% and 205.1%, respectively) reaching, by the same order, 54.6 and 37.4 million euros. In the country, total income and income from accommodation registered, positive year-on-year changes of 157.0% and 165.4%, respectively. As it happens with overnight stays, June 2022 was also a record month for revenue.

Hotel establishments concentrated 78.7% of overnight stays, growing by 164.9% year-on-year. In turn, local lodging recorded an increase of 142.1%, comprising 19.2% of total overnight stays, while rural tourism only registered 2.0% of overnight stays, corresponding to an increase of 93.1%.

In the main markets, in June 2022, there were quite sharp increases when compared to the same period of the previous year. The German market stood out, registering the highest growth (+408.3%), followed by the British (+314.3%) and French markets (+55.1%). In the domestic market overnight stays also rose compared to June 2021 (+51.0%).

Comparing the reference period with June 2019 (pre-pandemic period), the activity in tourist accommodation showed a growth of 23.1% in overnight stays, with the market of residents abroad registering an increase of 12.8%. Considering the main markets, there were positive changes in the German (+8.3%) and British markets (+3.9%), unlike the French market, which showed a decrease of 20.5%. The domestic market maintained the growth trend, which has been observed in recent months (+81.4% compared to June 2019).

The average stay in tourist accommodation, in June 2022, registered an increase compared to the same month of the previous year (4.56 nights), standing at 4.73 nights.

The bed occupancy rate in the reference month reached 71.5%, growing by 32.9 percentage points over the same month of the previous year. In turn, the room occupancy rate reached 80.7% (42.9% in June 2021).

In June 2022, the average income per room (RevPAR) was 72.10 euros in all tourist accommodation (excluding local accommodation under 10 beds), +128.9% than the same month of the previous year. Compared to the values ​​of June 2019, the value of RevPAR grew by 46.9% (49.08 euros in June 2019).

In turn, the average daily rate (ADR) in tourist accommodation rose from 73.52 euros in June 2021 to 89.32 euros in June 2022 (+21.5% year-on-year).

It should be noted that for these two indicators (RevPAR and ADR), these values are the second highest ever, after August 2021 (72.81 euros and 92.47 euros, respectively).

Number of rounds performed on the Region's golf courses in the 1^st half of 2022 surpasses that of the same period in 2019

The data from the Golf Course Survey reveals that 37,959 rounds were carried out on the three golf courses, in the Autonomous Region of Madeira, between January and June 2022 (+220.0% than in the same period of the previous year and +1.7% than in the 1^st half of 2019), generating around 1.5 million euros in revenue. 78.7% of the rounds were performed by non-members, mostly from the Nordic countries, Germany, and the United Kingdom. Hotels and similar establishments sold 50.1% of the rounds, golf courses transacted 27.1% and the remaining 22.8% were sold by tour operators.

Around 160.7 thousand passengers in transit on cruise ships visited the Autonomous Region of Madeira in the 1^st half of 2022

According to data provided by the Port’s authority, in the 1^st half of this year, 160,665 transit passengers were counted on the 175 cruise ships that docked in the ports of the Autonomous Region of Madeira. Since there were only 3 stopovers in the same period of last year, it should be noted that, if compared the period under review with the 1^st half of 2019 (pre-pandemic period), the number of ships that docked in the ports of the Autonomous Region of Madeira, grew by 15.9% (up by 24), while, on the other hand, the number of passengers in transit dropped by 48.9%.

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