[Note: Regarding the monthly release for the reference year 2025, DREM follows Statistics Portugal (INE) in the simultaneous release of the full set of variables for tourist accommodation, now carried out at the end of month n+1. While this timeframe was already applied to guests and overnight stays, the publication of results for occupancy rates and revenue indicators was only done 45 days after the reference period. Now, all data will be released simultaneously each month, with preliminary figures. On the other hand, DREM will continue to release an aggregate that includes hotels, rural tourism, and all local accommodation, regardless of the number of beds. In turn, INE, in its release, excludes local accommodation with fewer than 10 beds. As a result, in this press release, in Em Foco, and in the tables published by DREM, the total number of guests and overnight stays will be higher than INE’s figures. For the variables of occupancy rates, rooms, revenues, and personnel costs, the values are consistent with those of INE as these exclude local accommodation with fewer than 10 beds.]

In April 2025

Tourist accommodation in the Autonomous Region of Madeira recorded over 1 million overnight stays for the first time in this month

In April 2025, the tourist accommodation in the Autonomous Region of Madeira recorded 221.3 thousand guest arrivals, generating 1 093.5 thousand overnight stays, reflecting year-on-year increases of 11.8% and 12.2%, respectively. The hotel segment accounted for 66.0% of April's overnight stays (721.3 thousand), growing by 6.7% year-on-year, while local accommodation (31.5% of the total) and rural tourism (2.5%) increased by 26.0% and 11.1%, respectively.

For comparability with data released by INE, local accommodation with fewer than 10 beds must be excluded. According to this criterion, overnight stays in tourist accommodation increased by 7.3% year-on-year, a lower rate than the national average (+9.2%). It is worth noting that the results may have been slightly influenced by the calendar effect, as Easter was celebrated in March 2024, but in April 2025.

In April 2025, all nine NUTS 2 regions in Portugal recorded growth in overnight stays. Centro (+18.4%), Autonomous Region of Azores (+14.3%), Norte (+12.8%), Alentejo (+12.5%), Algarve (+11.3%), and Península de Setúbal (+10.6%) registered year-on-year increases above 10%. In contrast, Área Metropolitana de Lisboa (+3.5%) and Oeste e Vale do Tejo (+1.5%) recorded the smallest increases.

The net bed occupancy rate for tourist accommodation in the Region in April 2025 was 70.3%, an increase of 1.5 percentage points (pp) compared to the same month in 2024 (68.8%). The room occupancy rate reached 80.4% (up from 78.3% in April 2024).

In April 2025, the average stay length in tourist accommodation remained unchanged at 4.51 nights compared to the same month of the previous year. The highest values were observed in hotels (4.60 nights) and local accommodation (4.44 nights), while rural tourism continued to show the lowest average stay length (3.49 nights).

Between January and April 2025, the total number of guests in the Region’s tourist accommodation amounted to 697.5 thousand, representing a 7.7% increase compared to the same period in 2024. Overnight stays also increased by 9.0%, approaching 3.7 million.

The top 10 source markets accounted for 80.4% of total overnight stays in April 2025. Germany stood out with the highest share (19.4% of total overnight stays; +5.6% compared to April 2024), followed by Portugal (16.7%; +39.9%), which moved into second position, overtaking the United Kingdom—a position not held by Portugal since August 2023. The UK accounted for 14.5% of total overnight stays, a 2.1% year-on-year increase. France ranked fourth (9.7%; -6.2%) and Poland fifth (5.9%; +40.4%).

Cumulatively, from January to April 2025, the two main source markets showed opposing trends: overnight stays by German residents increased by 3.4%, while those from the UK decreased slightly by 0.7%. Meanwhile, the Portuguese resident market, the third most important, showed a strong year-on-year growth of 24.8%.

In April 2025, total revenue and revenue from accommodation in the Region grew by 22.2% and 26.9%, respectively, totalling 73.5 million euros and 54.0 million euros. Nationally, total revenue went up by 12.6% and revenue from accommodation rose by 13.9%.

From January to April 2025, revenue in the Autonomous Region of Madeira registered year-on-year increases of +21.1% (total revenue) and +23.7% (revenue from accommodation), amounting to 236.4 million euros and 168.9 million euros, respectively.

In April 2025, the average revenue per available room (RevPAR) in the Region’s tourist accommodation (excluding local accommodation with fewer than 10 beds) stood at 101.33 euros, an increase of 24.0% compared to April 2024. The average daily rate (ADR) rose from 104.40 euros in April 2024 to 126.11 euros in April 2025, representing a 20.8% increase.

Between January and April 2025, RevPAR across all tourist accommodation (excluding local accommodation with fewer than 10 beds) reached 80.12 euros, a 22.1% increase compared to the same period in 2024. In the hotel sector, RevPAR was 85.96 euros (+22.7%). As for ADR, it stood at 109.59 euros across all tourist accommodation (+17.4%) and 112.71 euros in hotels (+17.5%).

For more information, please consult:

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