[NOTE: Regarding the monthly publication of Tourism data for the year 2022, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism, and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same since the local accommodation under 10 beds is not included in the compilation of these variables.]

In September 2022

Figures of this month contributed to a total of 3.1 million overnight stays in tourism accommodation in the Autonomous Region of Madeira during the Summer

The first estimates for September 2022 show that 91.5% of the establishments had a guest flow. Hotel establishments had the highest percentage of establishments which had guests (93.8%), followed by local accommodation with 91.6% and Rural tourism establishments with 85.2%

In the month of reference, there was an estimated total of 960.4 thousand overnight stays in tourism accommodation in the Autonomous Region of Madeira, representing an increase of 25.0% compared to the same month of the previous year (768.3 thousand overnight stays in September 2021). As DREM mentioned in the release of the flash estimate for the reference month, although the overnight stays counted in September 2022 were below the records of July and August of the same year - in which the threshold of 1 million was exceeded - that figure corresponds to the highest ever in the month of September and the third highest monthly record ever.

It should also be noted that the total number of overnight stays in the summer months (July, August and September) totalled 3.1 million, which is higher than, for example, the whole year of 1993.

Excluding local accommodation under 10 beds, overnight stays from tourism accommodation increased by 20.7% compared to September 2021, lower than that observed in the country, which was 37.4%. Total income and income from accommodation increased in the same proportion as overnight stays (32.0% and 38.1%, respectively), reaching, in the same order, 55.1 and 38.9 million euros. In the country, total income and income from accommodation registered, in the same order, positive year-on-year changes of 70.3% and 74.5%. Similarly, to overnight stays, September 2022 was also a record month for income.

Hotel establishments concentrated 78.6% of overnight stays (754.8 thousand), growing by 20.1% year-on-year. From January to September 2022, this segment also recorded an increase in overnight stays (+128.9%), reaching 5.7 million, or 3.2 million more than in the same period of the previous year.

In the main markets, in September 2022, there were quite sharp increases when compared to the same period of the previous year. The French market stood out, registering the highest growth of 45.5%, followed by the German market (+41.9%) and the British market (12.0%). In the Portuguese market, overnight stays also increased compared to September 2021 (+16.1%).

Comparing the reference period with September 2019 (pre-pandemic period), the activity in tourist accommodation showed a growth of 23.5% in overnight stays, with the market of residents abroad registering an increase of 13.9%. Considering the main markets, there were positive changes in the British (+16.4%) and German (+4.6%) markets, contrary to the French market, which showed a decrease of 7.9%. The Portuguese market maintained the growth trend, which has been observed in recent months (+78.8% compared to September 2019).

In September 2022, the average stay in tourism accommodation registered a decrease compared to the same month of the previous year (5.15 nights), standing at 4.91 nights.

The bed occupancy rate in the reference month reached 72.1%, growing by 4.8 percentage points over the same month last year (67.3%). In turn, the room occupancy rate reached 82.8% (76.3% in September 2021).

In September 2022, the average income per room (RevPAR) was 73.74 euros in tourism accommodation (excluding local accommodation under 10 beds), +25.8% compared to the same month of the previous year. Compared with the values ​​of September 2019, the value of RevPAR grew by 42.1% (51.88 euros in September 2019).

In turn, the revenue per room used (ADR) in tourism accommodation rose from 76.80 euros, in September 2021, to 89.07 euros in September 2022 (+16.0% year-on-year).

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