[Note: In terms of the monthly release for the reference year of 2023, the Regional Directorate of Statistics of Madeira (DREM) maintains the same reporting model from the previous year, which encompasses hotels, rural tourism, and all types of local accommodations, regardless of the number of beds. However, it's important to note that Statistics Portugal (INE) excludes local accommodations with fewer than 10 beds from its reporting. As a result, in this press release, in the “In Focus” section, and in the tables published by DREM, a higher overall total is mentioned compared to INE, particularly regarding guests and overnight stays. For variables such as occupancy rates, rooms, revenues, and personnel costs, the values coincide with those of INE because their calculations exclude local accommodations with fewer than 10 beds.]

In July 2023

Average Daily Rate in the tourist accommodation of the Region increased by 14.3% compared to the same period last year, surpassing 111 euros

In July 2023, the estimates reveal that 92.2% of tourist accommodation establishments in the Autonomous Region of Madeira recorded guest activity during this month. When analysed by segment, it is observed that hotels have the highest percentage of establishments with guest activity (93.9%), followed by local accommodations at 92.1%, and rural tourism at 91.3%.

In the month of reference, the number of overnight stays in tourist accommodation approached 1,083.4 thousand, reflecting an increase of 2.8% compared to the same month last year (1,054.2 thousand). It should be noted that, excluding local accommodations with fewer than 10 beds, overnight stays in tourist accommodation saw a decrease of 1.3% compared to July 2022, contrasting with the national trend (+1.5%). Total revenue and revenue from accommodation in July 2023 showed year-on-year growth of 12.0% and 13.8%, respectively, totalling 68.5 and 49.2 million euros, respectively. In the country, in the same reference month, year-on-year changes were also positive, both in total revenue (+10.6%) and revenue from accommodation (+11.5%).

From January to July 2023, overnight stays in total tourist accommodation in the Region increased by 18.5% compared to the same period last year, reaching approximately 6.2 million, while total revenue and revenue from accommodation increased by 28.5% and 32.5%, respectively, totalling around 361.9 and 256.4 million euros.

It is important to highlight that hotels accounted for 73.5% of overnight stays in July 2023 (796.4 thousand), decreasing by 2.6% year-on-year, while local accommodation (24.2% of the total) and rural tourism (2.3% of the total) increased by 22.7% and 6.9%, respectively. From January to July 2023, hotels saw a growth of 13.2% in overnight stays, totalling 4.6 million.

Analysing overnight stays in the main international source markets, positive year-on-year changes were observed in July 2023, except for the British market, which experienced a decline of 4.5%. The French market had the highest growth rate at +4.4%, followed by the German market with an increase of 3.1%. Overnight stays by Portuguese tourists, for the second consecutive month, showed a decrease compared to the same month last year (-9.9% compared to July 2022).

Comparing the reference period with July 2019 (pre-pandemic period), tourist accommodation activity showed a growth of 30.7% in overnight stays, with the foreign resident market registering an increase of 25.1%. Among the main markets in this segment, there were positive changes in the German market (+11.5%) and the British market (+11.3%), while the French market saw a decline of 9.3%. Meanwhile, the Portuguese market showed a significant positive change (+63.8%).

Year to date (from January to July 2023), the main international source markets also showed year-on-year growth in this variable, with the French market having the most significant increase at +19.8%, followed by the German, Portuguese, and UK markets with year-on-year increases of 19.4%, 13.5%, and 7.1%, respectively.

In July 2023, the average length of stay in all tourist accommodations decreased compared to the same month the previous year (5.01 nights), settling at 4.87 nights.

The bed occupancy rate in tourist accommodation in the reference month was 71.8%, which was 0.6 percentage points (pp) lower than in the same month the previous year. On the other hand, the room occupancy rate reached 81.3% (82.3% in July 2022).

In July 2023, RevPAR (revenue per available room) in all tourist accommodations (excluding local accommodations with fewer than 10 beds) was approximately 90.69 euros, a 12.8% increase compared to the same month the previous year. Compared to the value in July 2019 (52.35 euros), there was also an increase of +73.2%. If the analysis is restricted to hotels, this indicator showed year-on-year growth of 14.7%, with its value reaching 98.74 euros (+73.8% compared to July 2019). From January to July 2023, RevPAR was 70.66 euros in all tourist accommodations (+27.1% compared to the same period last year) and 75.71 euros in the hotel sector (+28.0%).

Furthermore, the average daily rate (ADR) in tourist accommodation increased from 97.62 euros in July 2022 to 111.61 euros in July 2023 (+14.3% year-on-year change). In the first seven months of 2023, ADR increased by 15.2%, reaching 94.27 euros.

For more information, please access:

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