[NOTE: Regarding the monthly release for the reference year of 2023, the Regional Directorate of Statistics of Madeira maintains the model from the previous year, releasing an aggregate that includes hotels, rural tourism, and all local accommodation, regardless of the number of beds. Meanwhile, Statistics Portugal (INE), in its release, excludes local accommodation with fewer than 10 beds, so in this press release, "In Focus," and in the tables published by DREM, a total higher than that of INE is mentioned in terms of guests and overnight stays. For variables such as occupancy rates, rooms, revenues, and personnel costs, the values coincide with those of INE because their calculation excludes local accommodation below 10 beds.]

In the first ten months of 2023

Total and accommodation revenues in the tourist accommodation of the Region have already exceeded the previous year's full-year record

In the first ten months of the year, total and accommodation revenues in the tourist accommodation of the Region have already exceeded the previous year's full-year record

Estimates for October 2023 reveal that 90.8% of tourist accommodation establishments in the ARM had guest activity this month. Analysing by segment, hotels showed the highest percentage of establishments with guest activity (94.0%), followed by local accommodation (90.6%) and rural tourism (90.0%).

In October 2023, the number of overnight stays in tourist accommodation approached 988.8 thousand, a 10.3% increase compared to the same month last year (896.1 thousand). It is noteworthy that, excluding local accommodation with fewer than 10 beds, overnight stays in tourist accommodation increased by 5.9% compared to October 2022, a growth rate lower than the national level (+8.5%). Total and accommodation revenues in October 2023 showed year-on-year growth of 23.0% and 23.7%, respectively, reaching 60.7 million and 41.8 million euros, respectively. In the country, for the same month, year-on-year changes were also positive, both in total revenue (+17.4%) and revenue from accommodation (+18.8%).

From January to October 2023, overnight stays in the total tourist accommodation in the Region increased by 14.8% compared to the same period last year, surpassing 9.4 million, while total revenue and revenue from accommodation increased by 24.8% and 27.9%, respectively, reaching around 564.7 million and 400.8 million euros, already surpassing the totals for the twelve months of 2022.

It is important to highlight that hotels accounted for 73.8% of overnight stays in October 2023 (729.9 thousand), growing by 4.1% year-on-year, while local accommodation (23.9% of the total) and rural tourism (2.3% of the total) grew by 34.6% and 15.8%, respectively. From January to October 2023, hotels recorded a growth of 9.3% in overnight stays, reaching 7.0 million.

Analysing overnight stays in the three main international source markets, positive year-on-year changes were observed in October 2023, except for the British market, which showed a decrease of 1.1%. The French market recorded the highest growth, +13.1%, followed by the German market with an increase of 10.4%. Overnight stays from the national market increased by 6.2% compared to the same month last year.

Comparing the reference period with October 2019 (pre-pandemic period), tourist accommodation activity showed a growth of 44.1% in overnight stays, with the market of residents abroad registering an increase of 36.4%. Considering the three main markets in this segment, positive changes were observed in the German market (+24.7%) and in the British and French markets (both with +19.5%). The national market also showed a positive change (+101.8%).

Year-to-date (from January to October 2023), the four main source markets also presented positive year-on-year growth in this variable, with the German market showing the most significant increase, +16.0%, followed by the markets of France, Portugal, and the United Kingdom, with year-on-year increases of 15.0%, 6.3%, and 3.8%, respectively.

In October 2023, the average length of stay in all tourist accommodation showed a slight decrease compared to the same month of the previous year (4.65 nights), settling at 4.54 nights.

The bed occupancy rate in tourist accommodation, in the reference month, was 67.8%, 4.0 percentage points above what was observed in the same month last year (63.8%). The room occupancy rate reached 77.9% (compared to 75.0% in October 2022).

In October 2023, the RevPAR (revenue per available room) in all tourist accommodation (excluding local accommodation with fewer than 10 beds) was around 76.12 euros, +21.7% compared to the same month of the previous year. Compared to the value in October 2019 (41.52 euros), there was also an increase of +83.3%. Restricting the analysis to hotels, this indicator showed a year-on-year growth of 22.9%, with its value at 81.99 euros (compared to 66.73 euros in October 2022). From January to October 2023, there was a RevPAR of 76.19 euros in all tourist accommodation (+23.6% compared to the same period last year) and 81.74 euros in the hotel sector (+24.3%).

The average daily rate (ADR) in tourist accommodation increased from 83.32 euros in October 2022 to 97.71 euros in October 2023 (+17.3% year-on-year change). In the first ten months of 2023, ADR increased by 14.9%, reaching 98.18 euros.

For more information, please access:

• In Focus (Portuguese only)
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