[NOTE: Regarding the monthly publication of Tourism data for the year 2022, the Regional Directorate of Statistics of Madeira (DREM) will keep the model followed in the previous year, releasing an aggregate comprising the hotel sector, rural tourism, and local accommodation, independently of the number of beds. In turn, in its releases, Statistics Portugal (INE) excludes local accommodation establishments under 10 beds. In this press release and in the tables published by DREM the overall total for guests and overnight stays is higher when compared to INE’s. For the bed and room occupancy rates and for revenue and personnel costs, the figures of DREM and INE are the same since the local accommodation under 10 beds is not included in the compilation of these variables.]

In February 2022

Tourism activity in the Region  continued recording a very sharp increase, but still below pre-pandemic values

The first estimates for February 2022 show that 75.6% of the establishments had a guest flow (84.1% of the total tourist accommodation capacity). Hotel establishments had the highest percentage of establishments which had guests (83.1%), followed by Rural tourism establishments with 79.0% and local accommodation with 74.9%.

In the month of reference, there was an estimated total of 455.8 thousand overnight stays in tourist accommodation in the Autonomous Region of Madeira, representing a very significant increase of 674.1% compared to the same month of the previous year (58.9 thousand overnight stays in 2021).

It should be noted that, excluding local accommodation under 10 beds, overnight stays from tourist accommodation rose by 869.6% compared to February 2021, higher than that recorded in the country, which was 527.1%. Total income and income from accommodation increased at a higher proportion than overnight stays (873.8% and 1 008.6%, respectively). In the country, total income and income from accommodation registered, in the same order, positive changes of 728.4% and 676.6%.

Hotel establishments concentrated 77.8% of overnight stays, growing by 1 079.9% year-on-year. In turn, local lodging recorded an increase of 251.4%, comprising 19.8% of total overnight stays, while rural tourism only registered 2.3% of overnight stays, corresponding to a 245.9% growth.

In the main markets, in February 2022, there were quite significant increases when compared to the same period of the previous year. The British market stood out, registering the highest growth of 1 672.4%, followed by the German and French markets (+685.8% and 457.3%, respectively). In the domestic market overnight stays also increased compared to February 2021 (+312.1%).

Comparing the reference period with February 2019 (pre-pandemic period), activity in tourist accommodation showed a drop of 15.8% in overnight stays, with the market for residents abroad recording a decrease of 22.9%. Considering the main markets of this segment, there were negative changes in the German (-37.0%), French (-35.0%) and British (-21.6%) markets. The domestic market maintained the growth trend, which has been recorded in recent months (+58.4% compared to February 2019).

The average stay in tourism accommodation, in February 2022, registered an increase comparing to the same month of the previous year (4.45 nights), standing at 4.57 nights.

The bed occupancy rate in the reference month reached 44.5%, growing by 35.2 percentage points over the same month of the previous year. In turn, the room occupancy rate reached 50.3%.

In February 2022, the average income per room (RevPAR) was 33.80 euros in tourist accommodation (excluding local accommodation below 10 beds), +468.9% compared to the same month of the previous year. Compared with the values ​​of February 2019, RevPAR grew by 6.5% (36.14 euros in February  2019).

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